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YOLO


From October to December 2016, the first season of “JIANGXIAOBAI YOLO Music Festival” kicked off consecutively in four cities – Changsha, Wuhan, Chongqing and Chengdu, which demonstrated JIANGXIAOBAI’s expression of personality, “staying self-conscious and fighting to be exceptional”. From September 2017 to January 2018, the second season of “JIANGXIAOBAI YOLO Music Festival” brought together many top national original music singers; it held nine performances successfully in Beijing, Shanghai, Macau, Changsha, Guangzhou, Chongqing, Nanjing and Wuhan, and brought audiences pop music audio-visual feasts one after another.

JUST BATTLE


JIANGXIAOBAI Just Battle International Street Dance Competition is a youth culture party that integrates competition, performance, teaching, fashion, and entertainment. The total prize for the competition is up to RMB 500,000. The famous hip-hop professionals inside and outside China, such as HUGO, Yang Wenhao, HARRY LINK, and Liang Liang, were invited to serve as judges. In addition to offering the dancers a performance stage, the competition also conveys a rebellious spirit: to compete, to resist, and to fight. JUST BATTLE is not only a call to dancers, but also a call to young people who are confused or stuck in their life. JIANGXIAOBAI, advocating “being simple and pure”, believes that life is not only about touching, noble and serious adolescent’s stories, but also about rebelliousness, bluntness, fierceness and uninhibited personalities.

STREET ART FESTIVAL


JIANGXIAOBAI JOYBO Street Art Festival was held in Chongqing from February 1 to 4, 2018. It was a large-scale youth culture and art festival that incorporates various subcultures. Featured with the forms of “JOY IN BOTTLE Graffiti Competition” and “JOYBO Fair”, it has turned the single graffiti competition into a street culture and arts carnival that integrates competition, cute and trendy fashion with a strong sense of experience.

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