During the National Day vacation, the first performance of “JIANGXIAOBAI YOLO Music Festival, Season III”, one of the largest events for Chinese rap, was kicked off in Changsha.

The Jiangxiaobai YOLO hip hop concert tour went into its 2nd year in October 2017. First stop of the tour, Macao!

YOLO is the acronym for You Only Live Once, very similar to the famous Latin Carpe Diem meaning ‘seize the day’. YOLO encourages people to enjoy life and even take risks. Life is short–just enjoy it–for you only live once.     According to internet resources, American actress Mae West is the originator of YOLO. Her “You only […]

From November 30 to December 2, the 3-day event of Jiangxiaobai Just Battle International Street Dance Competition, VOL.2, took place in Chongqing.

Success Originates From True Passion and Love, Rather Than Intentional Persistence The upsurge caused by hip-hop music is still continuing, and a new round of street dance is coming soon. Recently, Yang Wenhao, the first Chinese to become poppin champion in the U.S., announced his participation in JIANGXIAOBAI JUST BATTLE International Street Dance Competition as one of the judges. […]

As the largest and most authoritative graffiti competition in China so far, Street Art Festival spread and promoted the graffiti culture positively. In the JOY IN BOTTLE graffiti competition, six famous street culture artists from home and abroad were invited to serve as judges, attracting more than 20 top graffiti teams from all over the […]

Chinese traditional culture is extensive and profound. Painting, calligraphy, feasting, dancing, etiquette, banquet etiquette are all part of traditional culture, including wine culture.  Meijian Banquet takes the prosperous banquet wine culture of the Tang Dynasty represented by “Han Xizai Night Banquet Picture” as the creative background,  aiming to revive the traditional Chinese wine culture. Purpose of Meijian Banquet Build Meijian Banquet into a brand super IP focusing on reviving Chinese tradition. Revival of national drink + revival of traditional culture + revival of traditional food Display of Meijian Banquet Create an immersive brand experience, and a Chinese-style food culture carnival activity atmosphere by integrating traditional banquet culture teaching, traditional banquet activities re-enactment, and traditional banquet game interaction. Meijian Banquet at Hongyadong, Chongqing On the Mid-Autumn Day, we were hosting a MEIJIAN Banquet in Hongyadong, Chongqing: worshiping the moon, playing traditional games like Touhu, tasting green plum wine, and so on. Hope you can enjoy the beauty of Chinese civilization with MEIJIAN green plum wine. […]

Meijian Forest Tavern is a super brand IP launched by Meijian, advocating urban people to escape the pressure of the city and return to authentic food.   Song Banquet Through Thousand Years The first stop of Meijian Forest Tavern: Fujian·Zhao’an (Red Star Plum Blossom Garden) From April to June every year, it is the harvest season of green plums, one season a year. In order to share this beauty with more people, we held a “Song banquet through the millennium” at Meijian Green Plum Base Collision of Tea and Wine The second stop of Meijian Forest Tavern: Fujian·Quanzhou (Bama Anxi Tea Garden) Meijian cooperated with Bama Tea, a century-old tea enterprise, to launch Meijian Master Tea Plum Wine. We launched the Meijian Forest Tavern in the Bama Anxi Tea Garden to let everyone not only understand the quality of raw materials, but also perceive the collision of cultures.