WELCOME TO JIANGJI DISTILLERY
We will present you a brand new world of Chinese Baijiu and its time-honored history
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PURE, the youth edition update of Jiangxiaobai JOYOUTH (Gold Medal), represents Jiangxiaobai’s international and fashion-forward qualities. The spirit body of it has won many international awards. Pure and smooth taste make it a base liquor that guarantees unique experience in mixed drinks, and following the brand belief, “the Renaissance of the Old Flavor”, Jiangxiaobai hopes to bring the taste and brilliance of Chinese baijiu to the whole world.
Mild Flavor Collection
The alcohol volume of traditional Chinese baijiu easily goes up to over 50 percent, which lets lots of people feel challenging, and the palate and throat burning feel is intimidating for many drinkers. One of JIANGXIAOBAI’s most important missions is to lower the alcohol percent and let more people especially the entry drinkers feel confident and comfortable to enjoy the great pleasure brought by baijiu, and meanwhile not miss the wonderful and authentic smell and taste. For the drinkers who are new to baijiu, this collection will be one of the best and easiest choices, its fruity smell, floral taste will definitely please your palate and the comfortable aftertaste of honey is amusing and impressive.
THE RENAISSANCE OF THE OLD FLAVOR
This collection also differentiate itself with its counterparts with its balanced combination of fashion and creativity. Today this blue bottle has become a symbol of the renaissance of the old flavor in China and the most popular baijiu image among China’s young drinkers. A comfortable mixed texture of sweetness and fruit aroma is its most representative feature, and supported by a slight grass smell with clear and refreshing aftertaste. Elegant and pleasant taste, well continuing and satisfying aroma and flavor hold, the combination of fruity and floral flavor reaches a fine balance.
CRYSTALLIZATION OF ANTIENT HERITAGE AND NON-STOP EVOLVEMENT
Baijiu, as an outcome of a traditional skill of hundreds of years, has never stopped its evolvement, and JIANGXIAOBAI is the steady supporter and contributor of this evolvement. The Craft Collection is the echoes for it from our master blenders and stands for the top quality of JIANGXIAOBAI’s distillation. This collection is teamed up with 4 different products, “Handmade Craft Black Label”,“Banjinbaliang + Dream”, “Intimate Friends” and “Gold Label”, which features traditional distillation, innovated blending approaches and delicately simplified design…
AVANT GARDE OF CHINESE SPIRIT
THE RENAISSANCE OF THE OLD FLAVOR is a slogan raised by JIANGXIAOBAI, and our team have made lots of efforts through different forms and angles. Art Collection is taken as the avant garde form contributing this renaissance, which is composed of 3 series, JOVOART”, “CHONGQING FLAVOR” and “MR.BOX & JOYBO”. JOVOART is a series successfully launched through collaboration with 9 Chinese avant garde young artists, and the representative work of each of them is printed on the bottle, and 9 bottles make a complete set. Cartoon Series is released by liaising with the young cartoon artist Mr. He Lang, whose topic extends from childhood based on visual expression of the themes about HURT, ILLUSION, LONLINESS, MISCHIEF, PEEPING, SELF-IDENTIFICATION, NIGHTMARE etc…
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