Celebrations in Full Swing: Chinese Plum Liqueur Emerges as the Top Pick for Chinese New Year Celebrations Worldwide

As an indispensable part of Chinese culture, the Spring Festival embodies the spirit of reunion and a promising future. Last year, the United Nations marked the Spring Festival, or Lunar New Year, as an official UN holiday. This recognition has extended the appeal of the Chinese-style reunion well beyond China, inviting people worldwide to partake […]

MEIJIAN Held “The Most Sour Release Conference in History”

On November 29, MEIJIAN, the flagship brand in China’s green plum liqueur industry held “2023 MEIJIAN Global Release Conference” in Chongqing. It is understood that MEIJIAN, founded in 2014, was officially listed in 2019 after the five-year refinement. By 2023, it has expanded its business to more than 20 countries and regions around the world.   By revitalizing […]

Meijian Made A Dazzling Appearence at the French Dinner de Chasse

On November 25th, Meijian, as the sole Asian liquor brand, made a dazzling appearance at the annual highest-level event of the French Culinary Association—Diner de Chasse.  On that evening, Meijian not only served as a complementing wine, paired with Scottish wild salmon, classic French meat aspic puff pastry, local classic dishes like sea bass, providing […]

Upcoming Launch Event of MEIJIAN Green Plum Liqueur: Unveiling the Most “Tart” in History

On November 29, MEIJIAN, the flagship brand in China’s green plum liqueur industry, will hold the launch event of its most tart-tasting product in history.   It is understood that the unique flavor of MEIJIAN comes from the indigenous green plum of China, coupled with the time-honored brewing craftsmanship of producing light-aroma sorghum liquor.   […]

Expanding Globally, MEIJIAN—A Proud Chinese Brand for Overseas Chinese

The tradition of steeping green plums in alcohol can be traced back to the Spring and Autumn and the Warring States Period of ancient China, becoming popular among the general public during the Song and Yuan dynasties. Today, this tradition has transcended time and seas, reaching the shores of Vancouver, Canada, where MEIJIAN has created […]

Tell the story of China: Meijian shines at the United Nations Chinese Language Day

The Eastern elegance contained in Chinese plum liqueur is becoming popular overseas. April 20th is the last solar term of spring, “Guyu”, and also International Chinese Language Day, which commemorates Cangjie, the legendary creator of Chinese characters. In 2010, the United Nations designated the day of “Guyu” as “United Nations Chinese Language Day” to be […]

Jiangxiaobai Presented its MIX Series in the South Korean Exhibition to Conquer the Taste Buds of Global Consumers with Chinese Sorghum Baijiu

Jiangxiaobai participated in the Seoul Bar & Spirit Show of South Korea from September 15 to 17. As the only Chinese baijiu brand shown in the exhibition, Jiangxiaobai MIX series, also seen as featured products of Jiangxiaobai, has brought people of South Korea the flavor of Chinese baijiu and has drawn public attention both at […]

Jiangxiaobai Baijiu (Gold Lid) Won Top Prize Again, Continuing to Show Its Strength in New Brewing Ecology of Baijiu

Recently, the 23rd Spirits Selection by CONCOURS MONDIAL DE BRUXELLES (CMB) officially released its results to the whole world, and “Jiangxiaobai the 10th Anniversary Special Edition (Gold Lid) 52% ABV” won the gold medal. As of May this year, Jiangxiaobai Liquor Co., Ltd. has won more than 140 international awards. This time, what also stood […]

Meijian Green Plum Wine at the Louvre in Paris, A Messenger of Oriental Grace

In early June, invited to attend the “Petit Maupassant International Art Joint Creation Tour Exhibition”, Chinese plum wine brand “Meijian Green Plum Wine” made its debut at the Louvre in Paris, France. As an invited Chinese liquor brand, Meijian was well acclaimed by the international audiences present in the fashion capital and attracted the world’s […]

From Jiangxiaobai MIX to J-Mix, Jiangxiaobai’s New Taste Strategy of Mixed Drinks

Jiangxiaobai, as a Chinese baijiu brand, stands out from all the time-honored brands since its establishment. Jiangxiaobai belongs to light aroma category baijiu, which has a pure liquor body. Its smooth, light and palatable taste reaches wonderful balance with other ingredients; thus, it is a perfect choice as a base liquor for cocktails and is […]