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The Jiangxiaobai Blue Tour at the end of last month was a 3-country-tour with the aim to deepen networks in 3 key markets, officially announce the arrival of the P product series and further spread the joy of sorghum spirits. Connecting with our customers has always been one of the main drivers behind Jiangxiaobai […]
As part of its internationalization strategy, Jiangxiaobai went on a 3-country tour to further develop a global understanding for Chinese baijiu. Fittingly dubbed ‘Blue Tour’, the producer of sorghum spirits went from food & beverage fair to fair, starting the journey in Seoul, South Korea to go all the way to South Africa and eventually […]
Jiangxiaobai’s Ambition for Africa Shows at Africa’s Big 7 23rd-25th June, Jiangxiaobai debuted at Africa’s Big 7 in Johannesburg, Africa’s biggest food & beverage fair. As the only Chinese baijiu brand of this year, Jiangxiaobai successfully drew an audience of Africans and Chinese expats. The event marks Jiangxiaobai’s official self-introduction to southern Africa, and the […]
On the 10th of May, young and energetic Jiangxiaobai made a surprise appearance at the London Whisky Weekender 2019, the London whisky tasting at The Kia Oval, representing the flavor of Chinese baijiu among a global selection of spirits. London Whisky Weekender is an annual whisky tasting event organized by The Whisky Lounge, a team […]
During dinner time, if you look around the hotpot restaurants on the streets of Chongqing, you will find that on the tables occupied by young people, in addition to Chongqing’s local Weiyi soy milk, there is a small bottle of baijiu. Its packaging is light, and the bottle is printed with inspirational quotes, “The person […]
On May 18th, the first stop of the 2019 Jiangxiaobai Just Battle Show National Street Dance Tour was concluded in Chongqing. Famous domestic dancers such as Yang Wenhao (Viho), Kangaroo, Xiaojunjun and Yang Yuting came to the Yangtze River Modern Art Museum in Chongqing to set off a storm of street dance. At Jiangxiaobai’s […]
On April 15th, at the A380 Bar Square in Mong La, Myanmar, more than 500 tourists, local Chinese, Burmese and Jiangxiaobai participated in the traditional water carnival, full of summer passion and fun water fights. The Songkran Festival (water festival) is a traditional festival of the major ethnic groups in Myanmar and the north of […]
May 13 to 16, Tmall and Jiangxiaobai were in lovely France at the Vinexpo Bordeaux. Being the world’s top wine show, the Vinexpo provides exhibitors with great exposure to industry professionals. Around 2,000 brands and 40,000 trade visitors came to temporarily transform the otherwise tranquil city into a buzzing trade hub. Jiangxiaobai joined forces […]
At present, Jiangxiaobai products for the domestic market have been smuggled overseas and appeared in the international market. In order to sell these illegal products, some illegal sellers have spread rumors that there are quality differences between the international and domestic versions of Jiangxiaobai products to local consumers and markets. Reacting to this issue […]
On 20th of June, the 2nd MarketingPulse Forum, organized by the Hong Kong Trade Development Council, was held for the first time with participation of Jiangxiaobai at the Hong Kong Convention and Exhibition Centre. This year, the forum attracted more than 50 chief marketing officers, top creators in advertising, and digital marketing experts from 9 countries and regions. More […]
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