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As a hot spot for Chinese investment overseas, India also takes the pie when it comes to Chinese liquor companies eyeing the market. However, due to the high fragmentation, religion, high taxes and consumption habits, the sales of liquor in India can be challenging. Now, with their recent brand launch, JIANGXIAOBAI hopes to become the […]
As the most authoritative and influential industry event in the domestic bar industry, the Drink Magazine Bar Awards has entered its fourth year. On the evening of December 9, the DMBA 2019 was held at Shangri-La Hotel, Jing’an District, Shanghai. The scene brought together the best bartenders from China and Asia, representatives from the bar […]
On December 4, it was time for Time Out Hong Kong’s 2nd Bar Awards. JIANGXIAOBAI brought flagship product PURE750 to Cassio Bar and was in good company with Johnnie Walker, Cooper Dog and Peroni. Time Out Hong Kong Bar Awards Time Out is a global media and leisure brand with publications in 58 countries. It […]
On November 28th, the International Wine and Spirits Competition (IWSC) 2019 Awards Ceremony was held in London, with well-known wineries, spirits brands and professional judges from all over the world gathered to celebrate the IWSC’s 50th anniversary. In addition to the 16 awards won by IWSC this year, JIANGXIAOBAI has become the only cocktail supply […]
It’s a cool late-autumn night. We get inside Na Riddle Bar. Meet Peter, a representative of the Eastern sphere of cocktails, and his Western counterpart Michael. They, together with other bartenders from all over the world, are participants in the IBA World Cocktail Championships in Chengdu. But tonight, they will introduce us to the world […]
On November 7, 2019, the 2019 HKIWSC (Hong Kong International Wine & Spirit Competition) award ceremony was held in Hong Kong. On the official competition website, the winners were announced. JIANGXIAOBAI won a total of 20 medals, including the trophy for Best Chinese Spirit, and validated its role as dark horse. Just in 2019, JIANGXIAOBAI […]
On November 7, the 68th World Cocktail Championships, hosted by the IBA (International Bartenders Association), were successfully concluded in Chengdu. Latvian bartender Andris Reizenbergs’ creation ‘You Look Wonderful Tonight’ won the title of the competition. The base liquor for his cocktail is Hand-Craft Black Label by JIANGXIAOBAI. The Competition The IBA (International Bartenders Association) is […]
From October 9th to 11th, JIANGXIAOBAI invited IWSC (International Wine and Spirits Competition) London district jury member and Greater China district spirits ambassador Li Surong (Julie Lee), HKIWSC (Hong Kong International Wine and Spirits Competition) jury members Thomas Ling and Addie Nara, as well as other international spirits experts to Chongqing to visit the company […]
From October 7th to 9th, Europe’s largest professional liquor convent, the Bar Convent Berlin 2019 took place at the Messe Berlin. For the occasion, JIANGXIAOBAI brought the brand’s small-qu light aroma baijiu in its fresh package from Chongqing to Germany. Bar Convent Berlin is an international professional bar and hospitality exhibition that brings together industry […]
During Chinese Mid-Autumn Festival from September 14th to 15th, the second JIANGXIAOBAI JOYBOY Street Culture and Art Festival took place. This year it was run under the theme of “JOY IN EVERYTHING” and held at the Xing Hui Liang Jiang Art Business Center. The gathering spanned areas like graffiti, rap and street dance, providing casual […]
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