Jiangxiaobai Presented its MIX Series in the South Korean Exhibition to Conquer the Taste Buds of Global Consumers with Chinese Sorghum Baijiu

Jiangxiaobai participated in the Seoul Bar & Spirit Show of South Korea from September 15 to 17. As the only Chinese baijiu brand shown in the exhibition, Jiangxiaobai MIX series, also seen as featured products of Jiangxiaobai, has brought people of South Korea the flavor of Chinese baijiu and has drawn public attention both at […]

Jiangxiaobai Baijiu (Gold Lid) Won Top Prize Again, Continuing to Show Its Strength in New Brewing Ecology of Baijiu

Recently, the 23rd Spirits Selection by CONCOURS MONDIAL DE BRUXELLES (CMB) officially released its results to the whole world, and “Jiangxiaobai the 10th Anniversary Special Edition (Gold Lid) 52% ABV” won the gold medal. As of May this year, Jiangxiaobai Liquor Co., Ltd. has won more than 140 international awards. This time, what also stood […]

Meijian Green Plum Wine at the Louvre in Paris, A Messenger of Oriental Grace

In early June, invited to attend the “Petit Maupassant International Art Joint Creation Tour Exhibition”, Chinese plum wine brand “Meijian Green Plum Wine” made its debut at the Louvre in Paris, France. As an invited Chinese liquor brand, Meijian was well acclaimed by the international audiences present in the fashion capital and attracted the world’s […]

From Jiangxiaobai MIX to J-Mix, Jiangxiaobai’s New Taste Strategy of Mixed Drinks

Jiangxiaobai, as a Chinese baijiu brand, stands out from all the time-honored brands since its establishment. Jiangxiaobai belongs to light aroma category baijiu, which has a pure liquor body. Its smooth, light and palatable taste reaches wonderful balance with other ingredients; thus, it is a perfect choice as a base liquor for cocktails and is […]

A Decade of Jiangxiaobai: Exploring the “Open-up Brand” of Liquor Industry

On November 19th, Jiangxiaobai held a strategic conference in the distillery to celebrate the 10th anniversary of brand establishment, which was broadcast live on the Internet. In the 20,000-square-meter distillery workshop, 44 production teams were making liquor, thereby adding a touch of hardcore to the conference.   Conference venue   “We hold the conference in […]

Jiangxiaobai Raises Series C Financing, Dedicated to R&D and Old Liquor Reserve

CHONGQING, China, Sept. 30, 2020 /PRNewswire/ — On 24 September, Chongqing Jiangxiaobai Liquor Co. Ltd. raised series C financing. The investment was led by China Renaissance New Economies Fund, Baillie Gifford, Loyal Valley Capital, followed by CMB International Capital, Kunyan Investment and Wens Investment.     Jiangxiaobai’s goal has always been focusing on making fine products and […]

JIANGXIAOBAI Won A New Gold Medal Awarded by Monde Selection

This week, Monde Selection International Quality Institute announced its medal winners in 2020. Jiangxiaobai’s upgraded version of express bottle PURE won a gold medal, abreast of other distinguished Chinese winners such as Mengniu, Feihe, Bestore (known as Liang Pin Pu Zi). Since its establishment, Jiangxiaobai has been famous by its trendsetting marketing strategies. However, comments […]

Baijiu in India: Rojita Tiwari

Baijiu is the spirit category with the largest sales volume in the world. However, it still seeks global fame, leaving us with something of a paradox. As Jiangxiaobai entered the Indian market in 2019, it made an important step towards broader acknowledgment in the world. To see how the Chongqing producer of light aroma baijiu […]

Chinese Spirit Comes to India | Brand Launch of JIANGXIAOBAI in Bangalore, New Delhi, Mumbai

As a hot spot for Chinese investment overseas, India also takes the pie when it comes to Chinese liquor companies eyeing the market. However, due to the high fragmentation, religion, high taxes and consumption habits, the sales of liquor in India can be challenging. Now, with their recent brand launch, JIANGXIAOBAI hopes to become the […]

JIANGXIAOBAI Attends the DMBA 2019 | Explores the Unlimited Possibility of Baijiu Mixology

As the most authoritative and influential industry event in the domestic bar industry, the Drink Magazine Bar Awards has entered its fourth year. On the evening of December 9, the DMBA 2019 was held at Shangri-La Hotel, Jing’an District, Shanghai. The scene brought together the best bartenders from China and Asia, representatives from the bar […]