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This week, Monde Selection International Quality Institute announced its medal winners in 2020. Jiangxiaobai’s upgraded version of express bottle PURE won a gold medal, abreast of other distinguished Chinese winners such as Mengniu, Feihe, Bestore (known as Liang Pin Pu Zi). Since its establishment, Jiangxiaobai has been famous by its trendsetting marketing strategies. However, comments […]
Baijiu is the spirit category with the largest sales volume in the world. However, it still seeks global fame, leaving us with something of a paradox. As Jiangxiaobai entered the Indian market in 2019, it made an important step towards broader acknowledgment in the world. To see how the Chongqing producer of light aroma baijiu […]
As a hot spot for Chinese investment overseas, India also takes the pie when it comes to Chinese liquor companies eyeing the market. However, due to the high fragmentation, religion, high taxes and consumption habits, the sales of liquor in India can be challenging. Now, with their recent brand launch, JIANGXIAOBAI hopes to become the […]
As the most authoritative and influential industry event in the domestic bar industry, the Drink Magazine Bar Awards has entered its fourth year. On the evening of December 9, the DMBA 2019 was held at Shangri-La Hotel, Jing’an District, Shanghai. The scene brought together the best bartenders from China and Asia, representatives from the bar […]
On December 4, it was time for Time Out Hong Kong’s 2nd Bar Awards. JIANGXIAOBAI brought flagship product PURE750 to Cassio Bar and was in good company with Johnnie Walker, Cooper Dog and Peroni. Time Out Hong Kong Bar Awards Time Out is a global media and leisure brand with publications in 58 countries. It […]
On November 28th, the International Wine and Spirits Competition (IWSC) 2019 Awards Ceremony was held in London, with well-known wineries, spirits brands and professional judges from all over the world gathered to celebrate the IWSC’s 50th anniversary. In addition to the 16 awards won by IWSC this year, JIANGXIAOBAI has become the only cocktail supply […]
It’s a cool late-autumn night. We get inside Na Riddle Bar. Meet Peter, a representative of the Eastern sphere of cocktails, and his Western counterpart Michael. They, together with other bartenders from all over the world, are participants in the IBA World Cocktail Championships in Chengdu. But tonight, they will introduce us to the world […]
On November 7, 2019, the 2019 HKIWSC (Hong Kong International Wine & Spirit Competition) award ceremony was held in Hong Kong. On the official competition website, the winners were announced. JIANGXIAOBAI won a total of 20 medals, including the trophy for Best Chinese Spirit, and validated its role as dark horse. Just in 2019, JIANGXIAOBAI […]
On November 7, the 68th World Cocktail Championships, hosted by the IBA (International Bartenders Association), were successfully concluded in Chengdu. Latvian bartender Andris Reizenbergs’ creation ‘You Look Wonderful Tonight’ won the title of the competition. The base liquor for his cocktail is Hand-Craft Black Label by JIANGXIAOBAI. The Competition The IBA (International Bartenders Association) is […]
From October 9th to 11th, JIANGXIAOBAI invited IWSC (International Wine and Spirits Competition) London district jury member and Greater China district spirits ambassador Li Surong (Julie Lee), HKIWSC (Hong Kong International Wine and Spirits Competition) jury members Thomas Ling and Addie Nara, as well as other international spirits experts to Chongqing to visit the company […]
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