Bar Convent Berlin 2019 – JIANGXIAOBAI Brings Charm of China to Germany
From October 7th to 9th, Europe’s largest professional liquor convent, the Bar Convent Berlin 2019 took place at the Messe Berlin. For the occasion, JIANGXIAOBAI brought the brand’s small-qu light aroma baijiu in its fresh package from Chongqing to Germany. Bar Convent Berlin is an international professional bar and hospitality exhibition that brings together industry professionals and liquor enthusiasts. The exhibition attracted 446 exhibitors and exhibited about 1,200 liquor products, attracting consumers and traders from 86 countries, producing the largest number of participant countries in 12 years.
JIANGXIAOBAI displayed products of the PURE series–winner of gold at the Spirit Selection of Concours Mondial de Bruxelles, and winner of silver at the International Wine and Spirits Competition. Moreover, the Express Bottle series and the Hand-Craft Black Label series were on display. In order to showcase the rejuvenated image of traditional Chinese baijiu in the spirit of Western bar culture, JIANGXIAOBAI invited senior bartenders. In the following few days they prepared easy mixes and specialty cocktails.
Berlin has a vibrant bar culture and is famous for its diverse nightlife. Many travellers regard it a well-kept secret amongst more prominent tourist destinations in Europe. As the young and multi-cultural hub of creatives and technophiles it is, Berlin also attracts the world’s spirit giants. Not only are there a variety of novelty bars, but also world-class spirits products. All this coming together constitutes a comprehensive culture of drinking. JIANGXIAOBAI’s participation at the BCB2019 provided a glimpse into the fascinating world of Chinese spirits. It certainly brought the flair of the Far East to this cultural gathering.
At the exhibition, JIANGXIAOBAI’s booth drew a considerable crowd. The bright and saturated brand colors stood out amidst the more conventional booth designs and attracted not only liquor enthusiasts. This was achieved by showcasing engaging materials. Such as fresh brand videos, cool mascots for the Just Battle event series, and the latest product catalogue. Therefore, the busy bartenders kept handing out expertly crafted baijiu cocktails and straight shots on ice.
After an inspiring and successful Bar Convent Berlin, JIANGXIAOBAI could leave the German capital contentedly. Using the labels of “quality”, “young” and “personality” JIANGXIAOBAI will continue to stir up some noise for Chinese liquors in the international market, and to share Chinese culture and the spirit of JIANGXIAOBAI on a global stage.