Face-to-face Drinking- A Helmsman of the Liquor Industry

“China’s liquor culture is the quintessence of Chinese culture. However young people are moving away from this kind of quintessence. I think this is a tragedy. I hope to realize the The Renaissance of the Old Flavor, integrate contemporary fashion into traditional culture, and allow young people to understand and accept this culture.”

Tao Shiquan was a straight A student since he was young, but there existed rebellious genes in his personality. He fell in love at an early age, skipped lessons to play basketball, but got the highest score in Chinese when he took the college entrance examination as a student majored in science. He said that he began to feel the joy that talent brought to him. “I don’t like to copy from others.” This “different” thought has just become the direct driving force behind his creation of the distinctive brand “Jiangxiaobai.”

However, Jiangxiaobai’s success has also been accompanied by many questionable voices. Tao Shiquan said: “Jiangxiaobai is far from being successful. We are still on the way to entrepreneurial stage. If we say that Jiangxiaobai has achieved a little bit of achievement, it was achieved by our efforts in consumer research, product positioning, product quality, and service. Relying solely on marketing, Jiangxiaobai was able to make such achievement. ”

Although Tao Shiquan is rebellious and even crazy sometimes, he has the rationality that an entrepreneur should have, just as the brand positioning of Jiangxiaobai which was given by him: “We only focus on providing consumers with products and brands that bring pleasure. Good products and brands are always scarce. For this, I have confidence in Jiangxiaobai”.