Guolifang Peach Flavor receives Double Gold, while White Grape Flavor earns Gold in a leading international spirits competition

Guolifang, the fruit liqueur brand from Chongqing Jiangji Distillery Co., Ltd., has earned international recognition at the 2026 Asia World Spirits Competition (AWSC), with its Peach Flavor receiving a Double Gold medal and its White Grape Flavor receiving a Gold medal.

The recognition marks another step in Guolifang’s efforts to bring approachable, fruit-forward Chinese spirits to a wider Asian audience, while demonstrating the quality and competitiveness of its products on an Asian judging platform.

A Competition Built for Asia and Australasia

The Asia World Spirits Competition is organized by The Tasting Alliance and focuses on the diverse and rapidly evolving spirits landscape across Asia and Australasia. The competition recognizes products across a broad range of categories, including whisky, gin, baijiu, soju, rum, tequila, ready-to-drink cocktails and emerging craft spirits.

According to The Tasting Alliance, AWSC is designed to help spirits brands stand out in an increasingly competitive market. With more than 100,000 spirits available globally, medals provide a third-party quality signal for consumers and trade professionals, including buyers, distributors and bartenders.

A defining feature of AWSC is its 100% blind judging process. Products are evaluated without judges seeing the brand name, packaging, marketing materials or price point. Instead, judges assess the liquid itself, considering aroma, flavor, balance, mouthfeel and overall quality. Judging panels include bartenders, beverage buyers, educators, sommeliers and spirits specialists.

The competition uses a tiered medal system. Gold is reserved for exceptional entries that impress judges across the key tasting criteria. Double Gold is awarded when all judges on a panel unanimously agree that a spirit deserves Gold-level recognition, making it one of the competition’s highest honors.

What the Recognition Means for Guolifang

Guolifang was developed around a simple idea: make fruit-forward spirits that are approachable, enjoyable and relevant to contemporary drinking occasions. Rather than positioning fruit liqueur as a niche or highly traditional category, the brand seeks to make it part of everyday social moments and modern drinking culture.

The 2026 AWSC results provide an independent quality endorsement for that direction. For an emerging Chinese spirits brand expanding into international markets, recognition through blind judging can help build credibility with consumers and trade partners while creating a stronger foundation for future international development.

About Guolifang

Guolifang is a fruit liqueur brand from Chongqing Jiangji Distillery Co., Ltd., part of the Jiangxiaobai brand group. The brand focuses on fruit-forward spirits designed for a younger generation of drinkers, with expressions including Peach and White Grape.

With a focus on approachable flavors and contemporary drinking occasions, Guolifang is expanding its presence beyond China and introducing its fruit liqueur range to consumers in international markets.

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Source & Reference

The Tasting Alliance – Asia World Spirits Competition: https://thetastingalliance.com/events/asia-world-spirits-competition