Hallo Deutschland! Jiangxiaobai Tasting Event Hosted in Germany Chinese New Flavor Launched In Braunschweig
15th December, The first Jiangxiaobai Tasting Event was held in Chan Restaurant, Braunschweig, Germany, attracting many attendants, including , distributors, restaurant owners, local citizens, Chinese student union, etc.
At the Event, Jiangxiaobai presented 4 signature cocktails and 3 mixers, inviting guests to score them individually. Cocktails named Chongqing Mule, Princess and Tipsy received the most favorable comments while Jiangxiaobai+ Ginger ale stood out among the mixers. The German audience seemed to enjoy the introduction to the “delightful aroma and refreshing” of Jiangxiaobai and a brand new version of cocktails made by Chinese Baijiu.
The evening commenced with a brief introduction of Jiangxiaobai’s brand story, then the host gave a quick tutorial session “How To Make Cocktails with Jiangxiaobai”. Attendants were then invited to practice mixing their favorite drinks from the tutorial. Joyful toast were proposed constantly during the event.
Later it was announced that Jiangxiaobai’s most popular product–Express Bottle S100 will officially enter the German market. To attract young German customers to participate in brand engagement, paper sleeves will be customized according to their input on Facebook and Wechat. Meanwhile, enterprise-customization services will launch.
The Boss of Singularitech Introduced Jiangxiaobai The German Locals Tried the Mix Drink
to The Customers
At present, Jiangxiaobai has entered nearly 20 countries. Besides attempting to boost sales growth, Jiangxiaobai is making a great effort connecting thousands-year Chinese baijiu culture with young adults around the world through “flavor strategy” and trendy image.
Singularitech GmbH is the exclusive agent of Jiangxiaobai in Germany as well as the only authorized distributor in the Netherlands. “Chinese small qu light-aroma spirits like Jiangxiaobai hold the best possibility to be accepted by young European consumers, it is also the type of spirit to be recognized globally and become popular”, general manager Lucas Zhao told the audience at the event. Jiangxiaobai is confirmed to be the biggest sponsor of Spring Festival Gala of Berlin and Potsdam. Soon , further tasting events will be organized throughout Germany.