Jiangxiaobai becomes a “Super Player” in China Food & Drinks Fair
In November 2017, the 97th China Food & Drinks Fair was held vigorously in Chongqing. As the “wind vane” and “barometer” of the food and beverage industry, this Food & Drinks Fair has gathered hundreds of domestic and foreign industry enterprises; Among them, the unique booth with the anime theme set by Jiangxiaobai, a gaoliang spirit brand of Chongqing has attracted many professionals and amateurs, and become the most eye-catching star booth on this Food and Drinks Fair. Jiangxiaobai is also known as the “Super Player” in this Food and Drinks Fair held in autumn.
Only by respecting, supporting, and achieving young people’s individuality and nature can a brand enter their hearts. This is exactly the value of “Playing”advocated, that is, to become a brand that adapts to this era. People often think that emerging cultures such as hip-hop, animation, and street dance are “not professional” and “non-mainstream”; However, Jiangxiaobai used actions and results to prove that the above are all prejudices. One shall play with all his heart when playing; And work hard when engaging in work. Behind the “Playing” is Jiangxiaobai’s humanistic care for youth groups.
Since 2012, Jiangxiaobai has become a “Player” at the Food and Drinks Fair for the first time, and further become “Super Player” at this Fair held in Autumn. It is believed that Jiangxiaobai will “play” more tricks in the future, allowing more and more people to gain spiritual ownership and resonance.
