Jiangxiaobai-Led Domestic Brands Showcased in Wonderful Life

The TV play shown in this year, Wonderful Life, has attracted a large audience and sparked a broad discussion on “wonderful life”. The  “appearances” of several brands, including Jiangxiaobai, also highlight the TV drama. These brands not only serve as part of a wonderful life, but also strive to build up their positive images in reality to help consumers lead a wonderful life.

In the recent two years, Chongqing has reached fame as a so-called “8D magic” city, especially within the Chinese online community. Chongqing sorghum liquor brand Jiangxiaobai timely pushed out a feeds commercial on Tik Tok (Chinese video app), in which several girls sing Chongqing Flavor against the background of dazzling Hongya Cave, fiery-red chilis, mouth-watering Chongqing noodles and the very local food pairing of liquor and hot pot, making Tik Tok users watching the video certainly be more attracted to the city of Chongqing. Jiangxiaobai is trying to incorporate Chongqing culture in its concepts, and by use of the platform Tik Tok, it can not only spread the brand concept, but also meet the requirements of a wonderful life for its fans.  In Zhihu (Chinese Quora) and WeChat, Jiangxiaobai has collected various ideas from netizens on their idea ”wonderful life”, certainly something most of us have meditated on before. Jiangxiaobai has always encouraged people to release their pressure and express their feelings bravely. Many young people joined the discussion and portrayed their blueprints for a wonderful life, expressing their own insights on modern life and their positive attitude towards living. Once again, Jiangxiaobai drew the attention of the youth.