Ushering in a New Era of Drinking: Jiangxiaobai’s Showcase at the 136th Canton Fair
On October 31, 2024, Jiangxiaobai made an impressive appearance at the 136th China Import and Export Fair (Canton Fair) held in Guangzhou. As the world’s largest comprehensive trade fair, the event gathered buyers and exhibitors from around the globe. The 136th Canton Fair, themed “Serving high-quality development, promoting high-level opening-up,” attracted over 30,000 exhibitors, including approximately 29,400 export enterprises and more than 8,000 high-tech companies awarded the “Specialized, Refined, Distinctive, and Innovative” title. Both onsite and online, the fair showcased over 1.15 million new products, marking a significant step forward for Chinese brands in achieving high-quality development.
As a representative of Chinese Baijiu brands, Jiangxiaobai showcased its innovative product lineup at the Canton Fair, highlighting the modern face of traditional Baijiu. The main products exhibited by Jiangxiaobai included the classic “Jiangxiaobai light-aroma Baijiu,” “Meijian Green Plum Liqueur,” “Fruited Flavored Liqueur,” and the Grain Flower Fruit Liqueur “Xinhun Shaojiu.” These products feature modern packaging designs that emphasize the brand’s youthful characteristics and cater to the diverse demands of global consumers for Chinese Baijiu.
 *Jiangxiaobai product line |  *Green plum base ingredients |
The Jiangxiaobai booth welcomed buyers from various countries and regions, particularly attracting numerous purchasers from African and Asian nations. Visitors showed strong interest in Jiangxiaobai’s Mojito cocktails and a range of convenient mixed drinks based on Chinese Baijiu, as well as the Meijian series of green plum liqueur. Many buyers visited the booth over several days to sample the beverages, expressing optimism about future collaborations.
This time, the Meijian series of green plum liqueur featured four flavors: Shiguang meijiu green plum liqueur with vodka as the base, Original Meijian Green Plum Liqueur, Osmanthus flavor, and Green Mandarin flavor. The chilled Meijian green plum liqueur received unanimous praise for its sweet and sour refreshing taste. Notably, their versatile roles as aperitifs, meal accompaniments, or dessert wines align closely with the actual consumption demands of many overseas markets. Additionally, the natural sweet and sour properties of Meijian effectively balance greasy, fried, barbecued, and spicy foods, greatly enhancing its potential to become a new type of dining companion across different nationalities.
 *Mixed drink |  *Jiangxiaobai product line |
For many overseas consumers, Chinese Baijiu presents challenges due to its unique taste and aroma. However, the distinctive characteristics of Jiangxiaobai’s light-aroma Baijiu have significantly altered foreign friends’ stereotypical perceptions and impressions of Baijiu. Particularly, its capability to serve as an excellent base for cocktails makes the drinking experience more aligned with the consumption habits of numerous international markets. At this fair, four types of mixed drinks were primarily offered: Jiangxiaobai Mojito, along with convenient mixes with ginger ale, Sprite, and orange juice. These cocktails transformed the perception of baijiu for buyers, with many expressing that it was their first time experiencing the charm of baijiu in such a way.
*At the Exhibition Site
