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Jiangxiaobai: Walking on the Cutting Edge of Rejuvenation

Feb.10,2018

In recent years, “rejuvenation of baijiu” has become a general trend. Jiangxiaobai who produces the light-flavor gaoliang spirit is the first enterprise in the industry to boldly propose a young brand positioning.

                        

 

Easy Drinking Is More Stylish

Jiangxiaobai has the unique technology and advanced economic and technical indicators of Xiaoqu liquor, and its flavor is in line with the trend of modern fashion drinking. At the same time, Jiangxiaobai relies on young consumer groups to create a relaxed youth culture and advocates the concept of a relaxed drinking culture, which provides a useful reference and inspiration for the rejuvenation development of Xiaoqu liquor and the baijiu industry.

 

Allow the Flavor to Be Closer to Young People

Chongqing Jiangji Distillery is committed to the “The Renascence of Old Flavor” of traditional baijiu. Based on the traditional liquor-brewing technology of gaoliang spirit, the “pure brewing method” was developed to produce a light-flavor gaoliang spirit that is popular among young people. Jiangxiaobai uses the red glutinous gaoliang as a single raw material to ensure that the simple flavor and pure flavor can be achieved through craftsmanship and raw materials. Contrast to Luzhou-flavor baijiu and Maotai-flavor baijiu, Jiangxiaobai also has natural advantages in the preparation of cocktails. Jiangxiaobai’s attempt turn the baijiu to become a trend, and its flavor is becoming more relaxed and closer to young people.

 

Focus on Ohe Consumer’s Emotional Experience

Tao Shiquan, chairman of Jiangji Distillery said: “The consumer preferences, emotional factors, personalization and brand spirit of young consumers are a systematic project. They are not presentative just about naming the brands or packaging the products in a fashionable manner.” When young consumers purchase liquor, they not only want high-quality products but also pay more attention to emotional experience. Jiangxiaobai’s brand positioning hopes to remain independent expressions, be more humane and able to touch emotions. Jiangxiaobai should become a “necessity for emotions” based on basic living needs and under luxury goods.

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