JIANGXIAOBAI Won A New Gold Medal Awarded by Monde Selection

This week, Monde Selection International Quality Institute announced its medal winners in 2020. Jiangxiaobai’s upgraded version of express bottle PURE won a gold medal, abreast of other distinguished Chinese winners such as Mengniu, Feihe, Bestore (known as Liang Pin Pu Zi).

Since its establishment, Jiangxiaobai has been famous by its trendsetting marketing strategies. However, comments on the products has been diverse. Therefore, gaining hearts by the quality of the liquor has become an angle for Jiangxiaobai to work on.

The award-winning product PURE is Jiangxiaobai’s most popular “express bottle”. It started a craze when it’s launched for its 100ml convenient bottle and the heart-touching words on the bottle sleeve. After the product upgrade in 2019, the product design from the liquor body to the packaging has been greatly improved, with its new name “PURE” straightforwardly indicated the purity of the liquor. Only last year, the PURE series has won gold and silver medals in the Spirits Selection by Concours Mondial de Bruxelles, International Wine and Spirits Competition, and the Hong Kong International Wine and Spirits Competition.

Since 2017, Jiangxiaobai has actively participated in major international professional spirits competitions. Up until now, it has won 97 medals of various prizes and has been widely recognized internationally. As the first time of Jiangxiaobai participation in the Monde Selection International Quality Institute, this gold medal is an absolute proof and convincing certificate for its excellent quality.

Founded in Brussels in 1961, the International Quality Institute Monde Selection has been certifying the quality of consumer products from all over the world for 59 years. For the 2020 edition, over 3200 products from more than 100 countries were rigorously analyzed, tested, and tasted by a jury of experts composed of internationally recognized oenologists, master sommeliers, oenology professors, chemical engineers, and specialized press columnists. To guarantee an objective judgment, each jury member fills in, in a strict independent way, the evaluation forms which include up to 30 parameters to establish the profile of the product. The evaluation goes far beyond regular tastings, Monde Selection’s Spirits & Liqueurs jury also takes time to share their knowledge and experiences meanwhile evaluating carefully each product individually without comparing it to another.

Entering its product into the World Quality Selection evaluation program, enabled Jiangxiaobai to obtain an external control and an international quality recognition of its product “Pure”. Over the years, consumers from all over the world have come to recognize and trust the prestige conveyed by the blue and gold seal of quality.