Logging on JDcom’s “Big Brand Storm”
Joining hands with Wuliangye, Luzhou Laojiao, Langjiu Liquor, Shuijingfang, Jian Nan Chun, five spirits brands from Chongqing and Sichuan, Jiangxiaobai logged on to “Big Brand Storm” on JDcom’s supermarket on September 26th, 2017, with their activity themed on “Traveling through Hours of Spirits”. It is said that “Big Brand Storm” is the first offline activity held at JDcom’s headquarter building. It is noteworthy that Jiangxiaobai, a Gaoliang spirit brand, is the only Chongqing brand present at “Big Brand Storm”.
Since Jiangxiaobai was founded, it is an integral part of Chinese spirits. It has been recognized by the young and gained the feedback from the market over a short period of time with its own unique positioning of product and means of marketing which includes creating and conveying a simple and pure life philosophy and concept of brand through a range of products like quotation bottle and expression bottle as well as holding YOLO Hip-Hop Music Festival aiming at the young people and youth culture, Born to Be Free·Music Composing Action. JDcom supermarket has traditionally been screening the quality of the brands in cooperation rigorously. Thus, “Big Brand Storm” joining with Jiangxiaobai made a clear statement that Jiangxiaobai is outstanding in both quality and brand.
It is said that Jiangxiaobai has been keeping growing vigorously since it joined JDcom in August, 2016. It not only keeps standing ahead among the liquor brands on JDcom but also is one of the brands with the fastest growth among all kinds on JDcom. As it has been growing over the course of more than two years, it is currently not only a key support for JDcom’s channel in both content and brand but also a highlight among the wine brands.
The highlights of Jiangxiaobai E-business lie in the growth of sales. More importantly, its content marketing also stands ahead among other industries. Today, the people born in the 1980s and 1990s are the main part of E-business consumption. However,And the young Chinese wine brand Jiang Xiao Bai can always use the way young people like to produce what they are interested in.As the online output port, Jiangxiaobai’s JDcom flagship store was based on content and quality at the beginning. It not only provides the consumers with online shopping services but also communicate Jiangxiaobai’s brand spirit through the store.
This year is called the year of E-business content. The content in form of picture, text, short video, live show and others has gained more concern and achieved greater traffic data through the new versions of all E-business platforms. Jiangxiaobai imported traffic data via live shows, original videos and other means and prepared for online promotional activities by developing materials through offline activities when numerous merchants tried picture&text marketing at the beginning. Meanwhile, it made a lot of effort on dissemination of public relations and social media.
It can be predicted that Jiangxiaobai E-business will explore into forms of promotional activities that attracted more young people in the future with the help of JDcom platform and JDcom high-quality brand.
