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Jiangxiaobai Joins Songkran (Water Festival) in Myanmar | 江小白缅甸泼水节,畅享1:3

May.26,2019
On April 15th, at the A380 Bar Square in Mong La, Myanmar, more than 500 tourists, local Chinese, Burmese and Jiangxiaobai participated in the traditional water carnival, full of summer passion and fun water fights.

The Songkran Festival (water festival) is a traditional festival of the major ethnic groups in Myanmar and the north of Thailand. According to the festival customs, regardless of gender or age, people are just splashing and blasting each other with buckets and cannon loads of water, representing a ritual cleansing, to wash off the old and welcome the new.

In mid-April 2019, Jiangxiaobai joined the celebrating crowd in Mong La, providing refreshing baijiu supplies to visiting tourists and residents alike, extending their New Year’s and holiday greetings.

Jiangxiaobai also held a large-scale promotion game where participants needed to collect “likes” in exchange for a big goodie bag at the A380 Bar Square in Mong La. Following brand slogan “the Renaissance of Old Flavor”, Jiangxiaobai served refreshing mixes with soft drinks, turning the Burmese summer carnival into a complete frenzy!

 4月15日,在缅甸的小勐拉A380酒吧广场,超过500多名游客,当地居民和中国游客一起参加了一场盛大的狂欢泼水节,分享夏日激情,加入狂欢泼水活动。缅甸泼水节是缅甸当地人的一项传统节日活动,通常在缅甸历的一月(四月中旬)举办。根据缅甸的传统习俗,在节日中,不论男女老幼,都要向对方身上泼水,以示辞旧迎新,送上新年祝福。

在今年四月中旬,江小白带着对缅甸人民的节日祝福来到缅甸小勐拉,用年轻简单而有趣的江小白混饮,和当地居民、游客一起加如这场夏日盛会,狂欢泼水、辞旧迎新、祈愿新年。

江小白在活动现场举行了大型免费赠饮+划拳赢酒+集赞解锁大礼包的有趣活动,迎来了众多游客的广泛参与。江小白用“老味新生”的独特混饮玩法,将江小白和软饮以1:3的比例“混搭”,制作成了独特清爽的夏日鸡尾酒,口感润滑,冰爽带劲,赢得了当地人民的喜爱。

 

Myanmar Songkran 2019

Participants on stage

Myanmar Songkran 2019

Wet crowd

Myanmar Songkran 2019

Jiangxiaobai signs

Myanmar Songkran 2019

MIX 1:3

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