Starting from A Bottle, Jiangxiaobai’s Graduation Event Makes Three Major Revelations

I. Why College Graduates Were Chosen? —— Fundamental Insight into Consumer Behavior

The consumers of the future – college graduates are stocks for growth. College graduates are about to step into society and become consumers with certain purchasing power before long. Therefore, activities for graduates are at the same time cultivating potential future consumers for the brand.

II. Jiangxiaobai’s Focus on the Graduation Period – the Product Is a Perfect Match for the Activity 

First of all, the target customers of many Chinese liquor brands are not necessarily young people, making this sort of event rare. Secondly, to drink and party, for college graduates, is a way to express themselves and have fun. Strong spirits with high alcohol content are not suitable for such an atmosphere. On the contrary, Jiangxiaobai is characterized by its lower alcohol content, lighter flavor and agreeable nature, which have become its major advantages.

III. Association of Jiangxiaobai with Graduation – the Formation of Special Symbols

First of all, for the product itself, the complimentary “Graduation Call Bottle” can be customized with a brief blessing, which gives the product social significance and provides opportunity for “second publicity”. Second, all things associated with graduation are worth sharing and celebrating, and the natural integration of products can lead to their conscious spread.