Supporting Youth Art Jiangxiaobai, Continues to Generate Power in the Field of Culture
www.Chinanews.com, Chongqing News, March 16th (Zhangying Lvqiao) The “JIANGXIAOBAI JUST BATTLE International Street Dance Competition” and “Jiangxiaobai JOYBO Street Culture and Arts Festival” that have just ended successfully attracted top dancers and hipster from all over the country and attracted public attention to the street culture and Jiangxiaobai brand. It was recently learned that Jiangxiaobai will continue to make efforts in the field of culture to support young artists in 2018.
Jiangxiaobai has been digging out its own cultural attributes since 2016.
In March 2016, Jiangxiaobai and Xu Liaoyuan Contemporary Art Museum co-organized the “EVERYTHING GROWS – 2016 Jiangxiaobai Contemporary Youth Art Invitation Exhibition”. The works of these artists were printed on Jiangxiaobai’s limited edition products and were popular with the public.
In July of the same year, Jiangxiaobai joined hands with the constellation cartoon Internet celebrity “Tongdao Uncle” to launch a limited-edition product called Zhixing Friend. The exclusive quotations of the 12 constellations were packaged in the bottle, which attracted many people.
Anime I Am Jiangxiaobai full of youth, art and romance
In 2017, Jiangxiaobai launched the anime I am Jiangxiaobai full of youth, art and romance which drawn its materials from Chongqing. After being broadcast on bilibili.com, iQIYI, Youku and other platforms, the anime was sought after by fans and for it passed positive energy.
In addition, while supporting youth art and delivering positive energy, Jiangxiaobai has well integrated the local cultural attributes of Chongqing and brought the brand to films and television programs such as Chongqing Hotpot, I Belonged to You, Wonderful Life, etc., which allowed Jiangxiaobai to become a brand image matching with the hot pot.
