MEIJIAN Banquet
Chinese traditional culture is extensive and profound. Painting, calligraphy, feasting, dancing, etiquette, banquet etiquette are all part of traditional culture, including wine culture.
Meijian Banquet takes the prosperous banquet wine culture of the Tang Dynasty represented by “Han Xizai Night Banquet Picture” as the creative background,
aiming to revive the traditional Chinese wine culture.
Purpose of Meijian Banquet
Build Meijian Banquet into a brand super IP focusing on reviving Chinese tradition.
Revival of national drink + revival of traditional culture + revival of traditional food
Display of Meijian Banquet
Create an immersive brand experience, and a Chinese-style food culture carnival activity atmosphere by integrating traditional banquet culture teaching, traditional banquet activities re-enactment, and traditional banquet game interaction.
Meijian Banquet at Hongyadong, Chongqing
On the Mid-Autumn Day, we were hosting a MEIJIAN Banquet in Hongyadong, Chongqing: worshiping the moon, playing traditional games like Touhu, tasting green plum wine, and so on. Hope you can enjoy the beauty of Chinese civilization with MEIJIAN green plum wine.
Meijian Banquet at Guangzhou, Guangdong