A Story for a Bottle of Liquor
Both night pubs in Chongqing and Fuzhou were opened respectively by Yonghui (YH), a well-known retailer in China, opened to the public on September 8th, 2017. As night falls, the night pub’s stalls pop up in the urban centers–with elegant sentiment and taste–a relaxing and pleasant atmosphere is created, to help discover true stories about kinship, friendship, romance, work, family and more from different angles. Thus, they serve as the vessel for consumers to release and express their feelings and advocate a positive attitude towards life.
Such fun activity with a clear theme has gained support from a large number of liquor manufacturers. Of course, Jiangxiaobai, a gaoliang (sorghum) liquor brand popular among the young, would not be absent. “People prefer to release their pressure and anguish in a place with no strict social confinements. This explains well the reason why we would work with Yonghui”, said an employee of Jiangji Distillery.
Jiangxiaobai even assigned its own bartender to support the collaboration with Yonghui and offer a custom prepared cocktail for every guest who wanted to share his or her story. As a light sorghum liquor, Jiangxiaobai is perfectly suited to be blended with other beverages, each with their own inherent characteristics. It perfectly blends with cumquat, mint leaf, juice and others, turning into a brand new personalized mixture.
“Toast to life, night pub” is one part of the “Yonghui Wine and Spirits Carnival 2017”. Different from traditional liquor-related promotional activities, this one features a new consumer experience to drive offline consumption, as Yonghui introduces a new concept of presenting their products. Because of Yonghui Supermarket and Jiangxiaobai’s joint effort to make products more accessible and transpartent, consumers can now buy liquor of all kinds with a renewed perception.
“Yonghui Wine and Spirits Carnival 2017” launched nationwide, featuring a whole range of special offers, which are unprecedented in scale and guarantee constant surprise. If you just want to quietly sip a drink at night, nothing is better than buying a bottle of Jiangxiaobai at Yonghui and mixing your very own drink. Let it unleash the whole spectrum of emotions brought about by urban life.