ENJOY THE FUTURE FLAVOR-2019 Global Distributor Partner Mid-Year Conference
|On August 20-23, JIANGXIAOBAI held the “2019 JIANGXIAOBAI Global Distributor Partner Mid-Year Conference” in Chongqing. Altogether, 33 distributors from 19 countries and regions gathered to learn and explore the establishment and development of overseas markets.
In the welcome speech, Zoe Fu, Director of the International Business Center, expressed confidence in the development of overseas markets. So far, JIANGXIAOBAI’s overseas performance has maintained steady growth, because the brand is in a fast lane with few competitors. Small-qu light-aroma baijiu has great potential in the overseas liquor market and China’s international influence on economy and culture helps promote further.
JIANGXIAOBAI will fully support the work of overseas distributors in their local markets. Not only to promote sales, but also to embed the brand into the local market.
To do so, the two-day conference is mainly based on training sessions. Zoe Fu first brought the “Analysis of Market Analysis in the First Half of 2019 and the Deployment of Key Tasks in the Second Half of the Year”. Next, colleagues from the International Business Center separately analyzed brand operations and overseas social media, overseas market operations, materials, and counterfeiting. They laid out the international brand success stories and the J-MIX project, to update new and old distributors. Eventually, the sales team shared the successful experiences of the Korean and Macao markets.
Yin Chaozheng, general manager of Guangdong Provincial Office, made a special trip to Chongqing to bring experience sharing of the Guangdong market.
On the evening of the 21st, the J-MIX experience night was held at brand-own club JOY BOY. To get some first-hand experience, all the distributors were invited to taste the various JIANGXIAOBAI cocktails at the bar.
The next day, on the 22nd, the dealers went to Jiangji Distillery, Lvxi Distillery and the JIANGXIAOBAI Farm. The next day, a field study on the Chongqing local market followed.
In conclusion, during the two-day field trip and study of the 2019 Global Distributor Partner Conference, overseas distributors gained an intuitive understanding of JIANGXIAOBAI’s corporate culture. In addition, the involved craftsmanship and quality–and the domestic market experience–hopefully boosted their confidence in JIANGXIAOBAI. Certainly, we are determined to provide full support and create a joyful future with our overseas distributors.