ENJOY THE FUTURE FLAVOR-2019 Global Distributor Partner Mid-Year Conference
|On August 20-23, “2019 JIANGXIAOBAI Global Distributor Partner Mid-Year Conference” was held in Chongqing. 33 distributors from 19 countries and regions gathered to learn and explore the establishment and development of overseas markets.
In the welcome speech, Zoe Fu, Director of the International Business Center, expressed confidence in the development of overseas markets. So far, JIANGXIAOBAI’s overseas performance has maintained steady growth. For JIANGXIAOBAI, it’s in a fast lane with almost no competitors. The small-qu light-aroma baijiu has great potential in the overseas liquor market. In addition, China’s international influence on the economy and culture will also promote the success of JIANGXIAOBAI and Chinese baijiu overseas.
JIANGXIAOBAI will fully support the work of overseas distributors in their local markets. Not only to promote sales, but also to embed the brand into the local market.
The two-day conference is mainly based on training sessions. Zoe Fu first brought the “Analysis of Market Analysis in the First Half of 2019 and the Deployment of Key Tasks in the Second Half of the Year”. Next, colleagues from the International Business Center separately analyzed brand operations and overseas social media, overseas market operations, materials, and counterfeiting. The topics such as international brand success stories and J-MIX projects have been comprehensively explained to new and old distributors, and the successful experiences of the Korean and Macao markets has been vividly shared as well.
Yin Chaozheng, general manager of Guangdong Provincial Office, also made a special trip to Chongqing to bring experience sharing of the Guangdong market.
On the evening of the 21st, the J-MIX experience night was held in JOY BOY, and all the distributors were invited to taste the various JIANGXIAOBAI cocktails, and the dealer partners were invited to enter the bar to experience the cocktails.
On the 22nd and 23rd, the dealers went to Jiangji Distillery, Lvxi Distillery, JIANGXIAOBAI Farm and field study of Chongqing local market.
During the two-day field trip and study, overseas distributors have an intuitive understanding of JIANGXIAOBAI’s corporate culture, craftsmanship and quality, and domestic market experience, which has enhanced their confidence in JIANGXIAOBAI. We will create a more enjoyable future with overseas distributors.