Jiangxiaobai Appeared on the CGTN Column “The World Today”

Recently, China Global Television Network (CGTN) reported on Chongqing Jiangji Distillery, which is devoted to “the Renaissance of the Old Flavor”, in its news column “THE WORLD TODAY”, and praised Jiangxiaobai that “ ‘Smooth light and pure’ innovated in both flavor and marketing created the fashionable liquor brand.”

China International Television (formerly CCTV Foreign Language International Channel) includes 6 TV channels, 3 overseas sub-stations, 1 video news agency and new media clusters, which the audience covers more than 150 countries and regions.

Two minutes and twenty-seven seconds, CGTN told the story of Jiangxiaobai innovation road to the world!

The staff of the television station specially came to Jiangjin, Chongqing for the preparation of the Chinese baijiu report. They shot in the Craft Liquor Workshop of Jiangji Distillery and presented the real Chinese liquor brewing production process for both domestic and foreign audiences.

In this column, it mainly described the current threatens faced by the Chinese liquor industry and how Jiang Xiaobai used innovation to overcome those threatens.

Jiangxiaobai’s appearing on the CGTN column “The World Today” is undoubtedly an approval of the international market for Jiangxiaobai’s innovation and quality, and also marks that at present, Jiangxiaobai has become a new cultural symbol conveys the Chinese cultural image to the world.