Jiangxiaobai Gets into Overseas Markets, Chongqing Gaoliang Spirit Is Spreading to the World

In recent years, with the traditional features of Chongqing being welcomed by foreign friends, Chongqing’s foreign trade is also continually developing and is actively exporting to overseas markets such as Southeast Asia and Europe.

In 2017, Jiangxiaobai successively exported to more than 10 countries and regions such as Germany, France, Italy, and the Netherlands, becoming the Chongqing’s largest liquor exporter. In addition, Jiangxiaobai products have awarded in many international spirit competition, winning a world reputation of Chongqing quality and brand, such as International Wine & Spirit Competition, Sprits Selection by Concours Mondial de Bruxelles.

Chinese baijiu culture has unique local characteristics and rich heritage. The ancient town of Baisha in Chongqing, which Jiangxiaobai distillery located in has a long history of brewing since Song Dynasty. The weather here is pleasant and the natural environment is excellent which makes it not only the origin of Sichuan Xiao Qu baijiu, but also the main producing area of Chinese Xiao Qu liquor. As the innovator of traditional Xiao Qu, Jiangxiaobai adheres to the renaissance of the old flavor, using red sorghum as the single material to produce light- flavored Gaoliang spirit.

At present, JIangji Distillery has formed a 1300 mu sorghum plantation demonstration farm in Baisha, Chongqing. Jiangji Distillery will invest 2 billion yuan, to exceed over 100,000 tons of raw baijiu productivity based on the existing 30,000 tons of raw Baijiu productivity.

Aiming to young generation and adopting a differentiated competitive strategy, Jiangxiaobai is systematically updating and transforming traditional industries in all aspects. In recent years, Jiangxiaobai’s share of domestic market has continued to expand, and overseas market development has progressed well.

Jiangxiaobai’s overseas export has built a good foundation for the company to expand the international market. At the same time, it is a good example of other traditional industries and has positive effect on the growth of Chongqing’s foreign trade.