A Sip of Jiangxiaobai in London | 伦敦威士忌品鉴会，江小白绽放中国味道

London Whisky Weekender is an annual whisky tasting event organized by The Whisky Lounge, a team dedicated to educate and promote whisky culture globally. The whisky tasting was held in London on the 10^th of May and lasted three days. In addition to the best-quality Scotch, the tasting also attracted well-known spirits brands from the United States, India, Japan and China, amongst others.

In the event visitors could not only taste spirits, but also participate in master classes taught by world-class whiskey masters, covering history and production process of the popular drink.

What might have surprised other participating brands and on-site exhibitors is that Jiangxiaobai was the only Chinese liquor brand from the mainland to be present. Nonetheless, Jiangxiaobai was able to show the unique taste of small-qu light-aroma baijiu, representing Chinese spirits among many world-class spirits brands and various categories such as single malt whisky, blended malt, rum and other well-known spirits. Many young adults stopped by the booth and expressed their curiosity and praise for the–in Western spheres–still fairly unknown spirit category.

Jiangxiaobai is committed to its pure taste and the “Renaissance of old Flavor”, offering a stark contrast to the complex packaging and pungent taste of traditional Chinese liquors. The brand brought a unique Chinese taste to the event attendants, and proudly represented Chinese spirits among the world’s finest.

Jiangxiaobai has entered the international market in a steadfast manner, and unveiled the taste of Chinese liquor to the world. The London Whisky Weekender is only one station within Jiangxiaobai’s plan to go international, and soon Jiangxiaobai intends to bring its youthful Chinese spirits to the world stage.

Jiangxiaobai invites spirits enthusiasts from all over the world to meet up in Seoul, South Korea from June 20-22, in Johannesburg, South Africa, from June 23-26, and in Kuala Lumpur, Malaysia, June 26-28. We are thrilled for our debut meeting, or a long-time-no-see reunion!

London Whisky Weekender是由致力于在全球范围内教育和推广威士忌文化的The Whisky Lounge团队举办的年度威士忌酒品鉴盛会，此次威士忌品鉴会在伦敦举行，为期三天，除了本土最优质的苏格兰威士忌品牌，还吸引了来自中国、美国、印度、日本等多个烈酒大国、世界多个国家的知名威士忌酒品牌参与。此次威士忌品鉴会不但有众多大咖威士忌的品尝，还有世界级的威士忌大师授课的大师班，带领大家走进威士忌的历史渊源、酿造工艺和文化历程。

江小白作为唯一出席的中国白酒品牌，以其小曲清香型的独特口感和风味，与各品类单一麦芽、调和麦芽、朗姆酒等知名烈酒“才艺比拼”，客场作战，赢得了众多年轻人的赞许和喜爱。江小白致力于纯净口感、老味新生，在世界其他烈酒中骄傲的代表中国白酒独树一帜，颠覆中国传统白酒的繁复包装和刺激口感，为英国消费者带去了独特的中国味道。

目前，江小白正在稳扎稳打的耕耘国际市场，而此次的London Whisky Weekender代表了江小白稳步进军英国市场的步伐，未来的江小白会以年轻的姿态更多的出现在世界舞台。

六月到来，我们邀请来自世界各地的烈酒爱好者们在6月20~22号的韩国首尔，23~26号的南非约翰内斯堡，26~28号的马来西亚吉隆坡，与江小白初次相遇，或是久别重逢。