Jiangxiaobai Pop-up Pub on the Forefront of Flavor with their Mixed Drinks

50,000 glasses of booze for 50,000 stories.

This May, Jiangxiaobai opened their Pop-up Pub for the 2nd consecutive year and rolled out in 26 Chinese cities. Don’t mistake it for a simple relaunch of last year’s event “I Got a Story, You Got the Booze”, this year it’s going to be a complete rehaul. Last year’s topic “Relieving Anxiety” has been replaced by the crisp “Say No” theme. It offers young people a space for relief, to clear their minds, find their true selves, and eventually fight off depression and anxiety.

Say No: Formula for Releasing Emotions

“Say No” intends to create a space for participants to release their emotions. On site, sponsors are collecting and printing negative emotional phenomena, common and often unavoidable in modern society, onto mugs, such as the “occasional fake smile”, “varied ways to urge you into marriage”, “pretending diligence”, or the “unspoken rule”.

Mixed Drinks: The New Image – Appealing to the Youth

Jiangxiaobai mixes its products with other beverages, creating new drinks with more diversified, more vibrant flavor. So whether you are having a good chat with your peers, or taking a stroll on the street all by yourself–just like good ambient music–mixed drinks can help elevate your mood and fit different scenarios.