Over 3 Billion Yuan Invested by Jiangxiaobai in Whole Industrial Chain

On July 28, Chongqing Jiangxiaobai Liquor Co., Ltd. held a signing ceremony for investing in a whole industrial chain in Jiangjin, Chongqing. Over 3 billion Yuan will be invested in the centralized industrial park of Jiangxiaobai, which upon completion will expand Jiangxiaobai’s light-aroma base liquor production to 100,000 tons. Moreover, the Jiangxiaobai Sorghum Industrial Park will focus on research, development and planting of sorghum, sustainable agriculture, agricultural tourism, etc.

On the marketing side, Jiangxiaobai announced that its products have entered Wuhan, Hefei and other major domestic markets since 2015, and last year had some breakthroughs in the international market, entering over 20 countries including Germany.

Chongqing Jiangji Agricultural Technologies Co., Ltd., a subsidiary of Jiangxiaobai, will build a modern agricultural complex named Jiangji Farm in Jiangjin to scale up the selenium-rich sorghum plantation to 100 thousand mu (67 square kilometres).

Actually, the small-bottle liquor market Jiangxiaobai focuses on has become a new battlefield for liquor companies. At present, companies in the small-bottle business are doing well with increasingly better performance, some of them even expanding their capacity .