The Launching of Cooperation Edition Made by Jiangxiaobai and JD

The year of 2018 coincides with the Year of Dog in Chinese lunar calendar. The image of the dog is cute and affectionate, symbolizing lucky and propitious sign. So the dog-themed products are particularly interesting. On the afternoon of January 8, JD, the China’s largest retailer officially launched the marketing campaign with the theme of the #Hottest Dog in 2018# through the official Weibo on the occasion of the “Animal Year”, formally opening the New Year marketing prelude.

The “JD Souvenir Edition in the Year of Dog” launched by Jiangxiaobai, a Chongqing gaoliang spirit brand and stood out among more than 1,000 ordered products with fresh and eye-catching design and high quality and rejuvenating brand reputation. “JD Souvenir Edition” not only has been recommended by the official Weibo of JD, but also attracted many fans for constant reviews since Liu Qiangdong, chairman and CEO of JD. COM, has also published a headline article with Jiangxiaobai JD Souvenir Edition in the Year of Dog.

Responsible person of Jiangxiaobai E-commerce Center revealed:” Since Jiangxiaobai’s presence in JD in August 2016, it has always maintained a good momentum of development and has maintained the leading position in the growth rate of liquor category on JD. COM. Jiangxiaobai is cultivating the soil provided by JD, and adding its own elements while fully tapping the value of gaoliang spirit. Jiangxiaobai is young group-oriented and advocates a simple and pure attitude towards life. The light gaoliang spirit is suitable for young consumers, and caters to the characteristics of young consumers who like DIY. Consumers’ personalized needs can be met through mixed drinks. ”

Jiangxiaobai, who appeared as a Chongqing gaoliang spirit brand, and carried out the marketing campaign activity #Hottest Dog in 2018# by operating with JD.COM, which profoundly demonstrates the determination of both to build brand identity, the will of promoting the interaction with the merchants and the open attitude of culturing content marketing.