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From August 20th to August 23th, 2018, the four-day “JIANGXIAOBAI Global Distributors Mid-Year Conference 2018” was held in Chongqing. With the continuous advancement of the internationalization process, Jiangxiaobai’s presence in overseas markets has grown stronger in the past two years, and the brand has successfully opened up 18 countries and regions. The conference aims to exchange ideas with Jiangxiaobai’s distributors in […]
A dazzling stage, shining lights, cold mixed drinks and a passionate crowd… On August 18th, Jiangxiaobai hosted its first Australian Music Fest and turned the UTS The Underground in New South Wales into a heaving dance floor. The event was jointly organized by Jiangxiaobai and UTS The Underground. As a highlight of the event, Jiangxiaobai […]
To make a fashion is better than to depend on one. In November 2017, JIANGXIAOBAI JUST BATTLE International Street Dance Competition was held. The event turned out to be like a big party for young people, with street dance stars from home and abroad joining the activity or acting as judges. In 2016, “JIANGXIAOBAI YOLO […]
On July 28, Chongqing Jiangxiaobai Liquor Co., Ltd. held a signing ceremony for investing in a whole industrial chain in Jiangjin, Chongqing. Over 3 billion Yuan will be invested in the centralized industrial park of Jiangxiaobai, which upon completion will expand Jiangxiaobai’s light-aroma base liquor production to 100,000 tons. Moreover, the Jiangxiaobai Sorghum Industrial Park […]
50,000 glasses of booze for 50,000 stories. This May, Jiangxiaobai opened their Pop-up Pub for the 2nd consecutive year and rolled out in 26 Chinese cities. Don’t mistake it for a simple relaunch of last year’s event “I Got a Story, You Got the Booze”, this year it’s going to be a complete rehaul. Last […]
This hot summer of 2018, with the sun blazing and the air sizzling, Jiangxiaobai, just like a cool breeze, has swept from Chongqing to the vast lands of Canada–British Columbia. Surrounded by temperate rainforest, Chongqing features unique natural environment that has nurtured the local culture for millenia. Jiangxiaobai sorghum liquor tastes “Smooth, Light and Pure”, […]
The TV play shown in this year, Wonderful Life, has attracted a large audience and sparked a broad discussion on “wonderful life”. The “appearances” of several brands, including Jiangxiaobai, also highlight the TV drama. These brands not only serve as part of a wonderful life, but also strive to build up their positive images in reality to […]
In the 18th San Francisco World Spirits Competition that just wrapped up, Chongqing sorghum spirit has won worldwide praise once again. Jiangji Distillery, a sorghum spirits producer from Jiangjin, Chongqing, presented to the world multiple light-flavor products, including “Jiangji Distillery Blue 5-star”, “Intimate Friend” and “JOYOUTH (Gold Medal)”, which stood out among over 1,000 products from more than 50 […]
This year, Jiangxiaobai’s graduation event put forward a novel concept – the “Graduation Call”: to call old friends for a party in the name of graduation, which set off a trend in colleges and universities across the country. I. Why College Graduates Were Chosen? —— Fundamental Insight into Consumer Behavior The consumers of the future – […]
Jun. 21, 2018 Lately, a new textbook for art and design majors at Chinese universities and colleges, New Media Planning and Design (a common textbook for both postgraduates and undergraduates), has officially been published by the Communication University of China Press–as scheduled in the “13th Five-Year Plan”–and put into use as a national textbook for higher education. […]
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