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On the evening of September 26th, “Hello! Singapore”–the Jiangxiaobai brand launch for Singapore was held at famous music room & coffee house UNPLUGGED. Not only did this mark the official launch of the Jiangxiaobai brand in Singapore, but also the first overseas presentation of mixed drink project JIANG MIX. Singapore–also known as Lion City–lies adjacent to the Straits of […]
Recently, Alibaba-owned and Jet Li-founded culture center Taiji Zen Garden decided to work with Jiangxiaobai to launch their own joint edition called “Jiangxiaobai+Taiji Zen Garden”. To smoothen face-to-face social interaction in a modern China of digital communication, fashionable liquor brand Jiangxiaobai has put forward their concept “Liquor: Bringing the World Together”. As one of the cultural centers of […]
Aug.10-Oct.17 Jiangxiaobai and Chinese shopping mall Joy City started the national event tour “Joy, Up to Love” in China. Going by the slogan “Pure Joy: Show Your Love ”, both brands show their support for true love. Nowadays, fewer and fewer people believe in true love, and we spend less and and less time with […]
Baijiu, a cultural product of Chinese civilization, is in the blood of the Chinese. However, for many overseas markets, the market share of baijiu is still very small. Over time, liquor has developed and changed. From September 4th and 7th, 2018, the Jiangxiaobai tasting event “The Renaissance of the Old Flavor” was held in London and Birmingham, England. The event invited professionals […]
From August 31st to September 2nd, 2018, on the banks of the River Thames in London, the Chinese Food Festival attracted masses of foodies to indulge in a summer party for their taste buds. Jiangxiaobai, as participant in the festival, and following the brand slogan “The Renaissance of the Old Flavor”, suitably accompanied delicious foods with […]
From August 20th to August 23th, 2018, the four-day “JIANGXIAOBAI Global Distributors Mid-Year Conference 2018” was held in Chongqing. With the continuous advancement of the internationalization process, Jiangxiaobai’s presence in overseas markets has grown stronger in the past two years, and the brand has successfully opened up 18 countries and regions. The conference aims to exchange ideas with Jiangxiaobai’s distributors in […]
A dazzling stage, shining lights, cold mixed drinks and a passionate crowd… On August 18th, Jiangxiaobai hosted its first Australian Music Fest and turned the UTS The Underground in New South Wales into a heaving dance floor. The event was jointly organized by Jiangxiaobai and UTS The Underground. As a highlight of the event, Jiangxiaobai […]
To make a fashion is better than to depend on one. In November 2017, JIANGXIAOBAI JUST BATTLE International Street Dance Competition was held. The event turned out to be like a big party for young people, with street dance stars from home and abroad joining the activity or acting as judges. In 2016, “JIANGXIAOBAI YOLO […]
On July 28, Chongqing Jiangxiaobai Liquor Co., Ltd. held a signing ceremony for investing in a whole industrial chain in Jiangjin, Chongqing. Over 3 billion Yuan will be invested in the centralized industrial park of Jiangxiaobai, which upon completion will expand Jiangxiaobai’s light-aroma base liquor production to 100,000 tons. Moreover, the Jiangxiaobai Sorghum Industrial Park […]
50,000 glasses of booze for 50,000 stories. This May, Jiangxiaobai opened their Pop-up Pub for the 2nd consecutive year and rolled out in 26 Chinese cities. Don’t mistake it for a simple relaunch of last year’s event “I Got a Story, You Got the Booze”, this year it’s going to be a complete rehaul. Last […]
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