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This hot summer of 2018, with the sun blazing and the air sizzling, Jiangxiaobai, just like a cool breeze, has swept from Chongqing to the vast lands of Canada–British Columbia. Surrounded by temperate rainforest, Chongqing features unique natural environment that has nurtured the local culture for millenia. Jiangxiaobai sorghum liquor tastes “Smooth, Light and Pure”, […]
The TV play shown in this year, Wonderful Life, has attracted a large audience and sparked a broad discussion on “wonderful life”. The “appearances” of several brands, including Jiangxiaobai, also highlight the TV drama. These brands not only serve as part of a wonderful life, but also strive to build up their positive images in reality to […]
In the 18th San Francisco World Spirits Competition that just wrapped up, Chongqing sorghum spirit has won worldwide praise once again. Jiangji Distillery, a sorghum spirits producer from Jiangjin, Chongqing, presented to the world multiple light-flavor products, including “Jiangji Distillery Blue 5-star”, “Intimate Friend” and “JOYOUTH (Gold Medal)”, which stood out among over 1,000 products from more than 50 […]
This year, Jiangxiaobai’s graduation event put forward a novel concept – the “Graduation Call”: to call old friends for a party in the name of graduation, which set off a trend in colleges and universities across the country. I. Why College Graduates Were Chosen? —— Fundamental Insight into Consumer Behavior The consumers of the future – […]
Jun. 21, 2018 Lately, a new textbook for art and design majors at Chinese universities and colleges, New Media Planning and Design (a common textbook for both postgraduates and undergraduates), has officially been published by the Communication University of China Press–as scheduled in the “13th Five-Year Plan”–and put into use as a national textbook for higher education. […]
Since its establishment, Jiangxiaobai, a vibrant Chinese liquor brand catering to young consumers, has been seeking more resonance by pioneering youth culture and gaining more popularity among the young. In recent days, winners of Jiangxiaobai-sponsored “JOY IN BOTTLE International Graffiti Competition” teams MAX and OGS, went to Germany to attend the “Berlin Mural Fest 2018”, […]
Chinese spirit often comes with the labels ‘strong’, ‘pungent’ and ‘potent’ attached to it. The much beloved ‘fire water’ of America’s great plain’s natives comes to mind, or your neighbor’s locally distilled ‘schnaps’. In your mind, you’re most probably in for a rough ride. Truth is, it’s actually a decent enough drink, once you have […]
On April 27th, Jiangxiaobai and JD organized a party named “Born to Be Free” that combined electric and folk music, mix-drinks and AR technology in Shanghai. You can not only taste the unique flavor of mix-drinks, but also experience the magic of AR black technology…There is a secret lies on the “Born to be free” AR bottles of Jiangxiaobai. Only by […]
On May 3, 2018, Beijing time, Jiangxiaobai officially announced the successful acquisition of 100% equity of Chongliang Liquor Co., Ltd. at a transaction price of 78.13 million yuan. As required, Jiangxiaobai will also accept the registered trademark right items of Chongliang Group’s “Chongliang “-related categories. In the future, Jiangxiaobai will integrate the grain-supply base of Chongliang Liquor Industry […]
On April 30th, Jiangxiaobai’s trip of “Hi, Korea!” ended successfully. The whole event was divided into two parts, namely, the three-day “Seoul International Wine and Spirits Expo” participated on April 26 to 28 and the new product launch conference of Jiangxiaobai “Three Kingdoms” series on April 30th. Also as one of the highlights of this entire Korean […]
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