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From October 7th to 9th, Europe’s largest professional liquor convent, the Bar Convent Berlin 2019 took place at the Messe Berlin. For the occasion, JIANGXIAOBAI brought the brand’s small-qu light aroma baijiu in its fresh package from Chongqing to Germany. Bar Convent Berlin is an international professional bar and hospitality exhibition that brings together industry […]
During Chinese Mid-Autumn Festival from September 14th to 15th, the second JIANGXIAOBAI JOYBOY Street Culture and Art Festival took place. This year it was run under the theme of “JOY IN EVERYTHING” and held at the Xing Hui Liang Jiang Art Business Center. The gathering spanned areas like graffiti, rap and street dance, providing casual […]
On September 6, the Spirits Selection by Concours Mondial de Bruxelles announced the results of their 20th event on the official website. Among the proud winners, JIANGXIAOBAI PURE scored gold.
JIANGXIAOBAI recently launched its co-branded collection developed alongside Sprite. As in the past, the emphasis is on the market segment of younger spirits consumers. September 2nd, JIANGXIAOBAI and Sprite announced their collaboration on the internet and the crossover instantly became hot news. The new collection–composed of “JIANGXIAOBAI X Sprite Soda” and “JIANGXIAOBAI X […]
Meet the first ever VIP Judge for baijiu of the Hong Kong IWSC, JIANGXIAOBAI’s deputy chief engineer Ms. Wu Yi On August 26th, the 2019 Hong Kong International Wine and Spirits Competition (HKIWSC) Judge Week took place in Hong Kong. Vice President of JIANGXIAOBAI’s Small Qu Light-Aroma Technology Department and deputy chief engineer, Ms. Wu […]
On August 20-23, JIANGXIAOBAI held the “2019 JIANGXIAOBAI Global Distributor Partner Mid-Year Conference” in Chongqing. Altogether, 33 distributors from 19 countries and regions gathered to learn and explore the establishment and development of overseas markets. In the welcome speech, Zoe Fu, Director of the International Business Center, expressed confidence in the development of overseas markets. […]
July 30th, the International Wine & Spirit Competition announced the new winners of 2019. Jiangxiaobai scored 16 medals. Products from self-owned distilleries Jiangji and Lvxi, won 3 gold medals, 11 silver medals and 2 bronze medals. IWSC (International Wine & Spirit Competition) was founded in 1969 and is one of the most renowned wine and […]
The Jiangxiaobai Blue Tour at the end of last month was a 3-country-tour with the aim to deepen networks in 3 key markets. Furthermore, the arrival of the P product series was officially announced, and we promoted the joy of sorghum spirits. Connecting with our customers has always been one of the main drivers behind […]
As part of its internationalization strategy, Jiangxiaobai went on a 3-country tour to further develop a global understanding for Chinese baijiu. Fittingly dubbed ‘Blue Tour’, the producer of sorghum spirits went from food & beverage fair to fair, starting the journey in Seoul, South Korea to go all the way to South Africa and eventually […]
Jiangxiaobai’s Ambition for Africa Shows at Africa’s Big 7 Hello, South Africa! June 23rd-25th, Jiangxiaobai debuted at Africa’s Big 7 in Johannesburg, Africa’s biggest food & beverage fair. As the only Chinese baijiu brand of this year, Jiangxiaobai successfully drew an audience of Africans and Chinese expats. The event marks Jiangxiaobai’s official self-introduction to southern […]
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