Time Out Bar Awards | JIANGXIAOBAI Brings Bubbles to Hongkong

On December 4, it was time for Time Out Hong Kong’s 2nd Bar Awards. JIANGXIAOBAI brought flagship product PURE750 to Cassio Bar and was in good company with Johnnie Walker, Cooper Dog and Peroni. Time Out Hong Kong Bar Awards Time Out is a global media and leisure brand with publications in 58 countries. It […]

JIANGXIAOBAI Leads a new Wave of Cocktails at IWSC’s 50th

On November 28th, the International Wine and Spirits Competition (IWSC) 2019 Awards Ceremony was held in London, with well-known wineries, spirits brands and professional judges from all over the world gathered to celebrate the IWSC’s 50th anniversary. In addition to the 16 awards won by IWSC this year, JIANGXIAOBAI has become the only cocktail supply […]

A JIANGXIAOBAI Cocktail Party – 6 Baijiu Cocktails you Wish you had Known Before

It’s a cool late-autumn night. We get inside Na Riddle Bar. Meet Peter, a representative of the Eastern sphere of cocktails, and his Western counterpart Michael. They, together with other bartenders from all over the world, are participants in the IBA World Cocktail Championships in Chengdu. But tonight, they will introduce us to the world […]

2019 HKIWSC Winners Announced: JIANGXIAOBAI Scores 20 Medals in One Fell Swoop

On November 7, 2019, the 2019 HKIWSC (Hong Kong International Wine & Spirit Competition) award ceremony was held in Hong Kong. On the official competition website, the winners were announced. JIANGXIAOBAI won a total of 20 medals, including the trophy for Best Chinese Spirit, and validated its role as dark horse. Just in 2019, JIANGXIAOBAI […]

2019 IBA World Cocktail Championships, Hand-Craft Black Label Recipe Winning Gold

On November 7, the 68th World Cocktail Championships, hosted by the IBA (International Bartenders Association), were successfully concluded in Chengdu. Latvian bartender Andris Reizenbergs’ creation ‘You Look Wonderful Tonight’ won the title of the competition. The base liquor for his cocktail is Hand-Craft Black Label by JIANGXIAOBAI. The Competition The IBA (International Bartenders Association) is […]

International Spirits Experts at JIANGXIAOBAI Distilleries

From October 9th to 11th, JIANGXIAOBAI invited IWSC (International Wine and Spirits Competition) London district jury member and Greater China district spirits ambassador Li Surong (Julie Lee), HKIWSC (Hong Kong International Wine and Spirits Competition) jury members Thomas Ling and Addie Nara, as well as other international spirits experts to Chongqing to visit the company […]

Bar Convent Berlin 2019 – JIANGXIAOBAI Brings Charm of China to Germany

From October 7th to 9th, Europe’s largest professional liquor convent, the Bar Convent Berlin 2019 took place at the Messe Berlin. For the occasion, JIANGXIAOBAI brought the brand’s small-qu light aroma baijiu in its fresh package from Chongqing to Germany. Bar Convent Berlin is an international professional bar and hospitality exhibition that brings together industry […]

JIANGXIAOBAI JOYBOY Invites you to the Street to Spend the Mid-Autumn Festival

During Chinese Mid-Autumn Festival from September 14th to 15th, the second JIANGXIAOBAI JOYBOY Street Culture and Art Festival took place. This year it was run under the theme of “JOY IN EVERYTHING” and held at the Xing Hui Liang Jiang Art Business Center. The gathering spanned areas like graffiti, rap and street dance, providing casual […]

JIANGXIAOBAI PURE Winning Gold at Spirits Selection

On September 6, the Spirits Selection by Concours Mondial de Bruxelles announced the results of their 20th event on the official website. Among the proud winners, JIANGXIAOBAI PURE scored gold.

JIANGXIAOBAI Reveals Crossover with Sprite

JIANGXIAOBAI recently launched its co-branded collection developed alongside Sprite. As in the past, the emphasis is on the market segment of younger spirits consumers. September 2nd, JIANGXIAOBAI and Sprite announced their collaboration on the internet and the crossover instantly became hot news.     The new collection–composed of “JIANGXIAOBAI X Sprite Soda” and “JIANGXIAOBAI X […]