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On September 6, the Spirits Selection by Concours Mondial de Bruxelles announced the results of their 20th event on the official website. Among the proud winners, JIANGXIAOBAI PURE scored gold.
JIANGXIAOBAI recently launched its co-branded collection developed alongside Sprite. As in the past, the emphasis is on the market segment of younger spirits consumers. September 2nd, JIANGXIAOBAI and Sprite announced their collaboration on the internet and the crossover instantly became hot news. The new collection–composed of “JIANGXIAOBAI X Sprite Soda” and “JIANGXIAOBAI X […]
Meet the first ever VIP Judge for baijiu of the Hong Kong IWSC, JIANGXIAOBAI’s deputy chief engineer Ms. Wu Yi On August 26th, the 2019 Hong Kong International Wine and Spirits Competition (HKIWSC) Judge Week took place in Hong Kong. Vice President of JIANGXIAOBAI’s Small Qu Light-Aroma Technology Department and deputy chief engineer, Ms. Wu […]
On August 20-23, JIANGXIAOBAI held the “2019 JIANGXIAOBAI Global Distributor Partner Mid-Year Conference” in Chongqing. Altogether, 33 distributors from 19 countries and regions gathered to learn and explore the establishment and development of overseas markets. In the welcome speech, Zoe Fu, Director of the International Business Center, expressed confidence in the development of overseas markets. […]
July 30th, the International Wine & Spirit Competition announced the new winners of 2019. Jiangxiaobai scored 16 medals. Products from self-owned distilleries Jiangji and Lvxi, won 3 gold medals, 11 silver medals and 2 bronze medals. IWSC (International Wine & Spirit Competition) was founded in 1969 and is one of the most renowned wine and […]
The Jiangxiaobai Blue Tour at the end of last month was a 3-country-tour with the aim to deepen networks in 3 key markets. Furthermore, the arrival of the P product series was officially announced, and we promoted the joy of sorghum spirits. Connecting with our customers has always been one of the main drivers behind […]
As part of its internationalization strategy, Jiangxiaobai went on a 3-country tour to further develop a global understanding for Chinese baijiu. Fittingly dubbed ‘Blue Tour’, the producer of sorghum spirits went from food & beverage fair to fair, starting the journey in Seoul, South Korea to go all the way to South Africa and eventually […]
Jiangxiaobai’s Ambition for Africa Shows at Africa’s Big 7 Hello, South Africa! June 23rd-25th, Jiangxiaobai debuted at Africa’s Big 7 in Johannesburg, Africa’s biggest food & beverage fair. As the only Chinese baijiu brand of this year, Jiangxiaobai successfully drew an audience of Africans and Chinese expats. The event marks Jiangxiaobai’s official self-introduction to southern […]
On the 10th of May, young and energetic Jiangxiaobai made a surprise appearance at the London Whisky Weekender 2019, the London whisky tasting at The Kia Oval, representing the flavor of Chinese baijiu among a global selection of spirits. London Whisky Weekender is an annual whisky tasting event organized by The Whisky Lounge, a team […]
During dinner time, if you look around the hotpot restaurants on the streets of Chongqing, you will find that on the tables occupied by young people, in addition to Chongqing’s local Weiyi soy milk, there is a small bottle of baijiu. Its packaging is light, and the bottle is printed with inspirational quotes, “The person […]
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