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On November 28th, the International Wine and Spirits Competition (IWSC) 2019 Awards Ceremony was held in London, with well-known wineries, spirits brands and professional judges from all over the world gathered to celebrate the IWSC’s 50th anniversary. In addition to the 16 awards won by IWSC this year, JIANGXIAOBAI has become the only cocktail supply […]
It’s a cool late-autumn night. We get inside Na Riddle Bar. Meet Peter, a representative of the Eastern sphere of cocktails, and his Western counterpart Michael. They, together with other bartenders from all over the world, are participants in the IBA World Cocktail Championships in Chengdu. But tonight, they will introduce us to the world […]
On November 7, 2019, the 2019 HKIWSC (Hong Kong International Wine & Spirit Competition) award ceremony was held in Hong Kong. On the official competition website, the winners were announced. JIANGXIAOBAI won a total of 20 medals, including the trophy for Best Chinese Spirit, and validated its role as dark horse. Just in 2019, JIANGXIAOBAI […]
On November 7, the 68th World Cocktail Championships, hosted by the IBA (International Bartenders Association), were successfully concluded in Chengdu. Latvian bartender Andris Reizenbergs’ creation ‘You Look Wonderful Tonight’ won the title of the competition. The base liquor for his cocktail is Hand-Craft Black Label by JIANGXIAOBAI. The Competition The IBA (International Bartenders Association) is […]
From October 9th to 11th, JIANGXIAOBAI invited IWSC (International Wine and Spirits Competition) London district jury member and Greater China district spirits ambassador Li Surong (Julie Lee), HKIWSC (Hong Kong International Wine and Spirits Competition) jury members Thomas Ling and Addie Nara, as well as other international spirits experts to Chongqing to visit the company […]
From October 7th to 9th, Europe’s largest professional liquor convent, the Bar Convent Berlin 2019 took place at the Messe Berlin. For the occasion, JIANGXIAOBAI brought the brand’s small-qu light aroma baijiu in its fresh package from Chongqing to Germany. Bar Convent Berlin is an international professional bar and hospitality exhibition that brings together industry […]
During Chinese Mid-Autumn Festival from September 14th to 15th, the second JIANGXIAOBAI JOYBOY Street Culture and Art Festival took place. This year it was run under the theme of “JOY IN EVERYTHING” and held at the Xing Hui Liang Jiang Art Business Center. The gathering spanned areas like graffiti, rap and street dance, providing casual […]
On September 6, the Spirits Selection by Concours Mondial de Bruxelles announced the results of their 20th event on the official website. Among the proud winners, JIANGXIAOBAI PURE scored gold.
JIANGXIAOBAI recently launched its co-branded collection developed alongside Sprite. As in the past, the emphasis is on the market segment of younger spirits consumers. September 2nd, JIANGXIAOBAI and Sprite announced their collaboration on the internet and the crossover instantly became hot news. The new collection–composed of “JIANGXIAOBAI X Sprite Soda” and “JIANGXIAOBAI X […]
Meet the first ever VIP Judge for baijiu of the Hong Kong IWSC, JIANGXIAOBAI’s deputy chief engineer Ms. Wu Yi On August 26th, the 2019 Hong Kong International Wine and Spirits Competition (HKIWSC) Judge Week took place in Hong Kong. Vice President of JIANGXIAOBAI’s Small Qu Light-Aroma Technology Department and deputy chief engineer, Ms. Wu […]
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