2019 IBA World Cocktail Championships, Hand-Craft Black Label Recipe Winning Gold

On November 7, the 68th World Cocktail Championships, hosted by the IBA (International Bartenders Association), were successfully concluded in Chengdu. Latvian bartender Andris Reizenbergs’ creation ‘You Look Wonderful Tonight’ won the title of the competition. The base liquor for his cocktail is Hand-Craft Black Label by JIANGXIAOBAI. The Competition The IBA (International Bartenders Association) is […]

International Spirits Experts at JIANGXIAOBAI Distilleries

From October 9th to 11th, JIANGXIAOBAI invited IWSC (International Wine and Spirits Competition) London district jury member and Greater China district spirits ambassador Li Surong (Julie Lee), HKIWSC (Hong Kong International Wine and Spirits Competition) jury members Thomas Ling and Addie Nara, as well as other international spirits experts to Chongqing to visit the company […]

Bar Convent Berlin 2019 – JIANGXIAOBAI Brings Charm of China to Germany

From October 7th to 9th, Europe’s largest professional liquor convent, the Bar Convent Berlin 2019 took place at the Messe Berlin. For the occasion, JIANGXIAOBAI brought the brand’s small-qu light aroma baijiu in its fresh package from Chongqing to Germany. Bar Convent Berlin is an international professional bar and hospitality exhibition that brings together industry […]

JIANGXIAOBAI JOYBOY Invites you to the Street to Spend the Mid-Autumn Festival

During Chinese Mid-Autumn Festival from September 14th to 15th, the second JIANGXIAOBAI JOYBOY Street Culture and Art Festival took place. This year it was run under the theme of “JOY IN EVERYTHING” and held at the Xing Hui Liang Jiang Art Business Center. The gathering spanned areas like graffiti, rap and street dance, providing casual […]

JIANGXIAOBAI PURE Winning Gold at Spirits Selection

On September 6, the Spirits Selection by Concours Mondial de Bruxelles announced the results of their 20th event on the official website. Among the proud winners, JIANGXIAOBAI PURE scored gold.

JIANGXIAOBAI Reveals Crossover with Sprite

JIANGXIAOBAI recently launched its co-branded collection developed alongside Sprite. As in the past, the emphasis is on the market segment of younger spirits consumers. September 2nd, JIANGXIAOBAI and Sprite announced their collaboration on the internet and the crossover instantly became hot news.     The new collection–composed of “JIANGXIAOBAI X Sprite Soda” and “JIANGXIAOBAI X […]

First Ever Baijiu Judge at the HKIWSC

Meet the first ever VIP Judge for baijiu of the Hong Kong IWSC, JIANGXIAOBAI’s deputy chief engineer Ms. Wu Yi On August 26th, the 2019 Hong Kong International Wine and Spirits Competition (HKIWSC) Judge Week took place in Hong Kong. Vice President of JIANGXIAOBAI’s Small Qu Light-Aroma Technology Department and deputy chief engineer, Ms. Wu […]

ENJOY THE FUTURE FLAVOR-2019 Global Distributor Partner Mid-Year Conference

On August 20-23, JIANGXIAOBAI held the “2019 JIANGXIAOBAI Global Distributor Partner Mid-Year Conference” in Chongqing. Altogether, 33 distributors from 19 countries and regions gathered to learn and explore the establishment and development of overseas markets. In the welcome speech, Zoe Fu, Director of the International Business Center, expressed confidence in the development of overseas markets. […]

Jiangxiaobai Scored 16 Medals at IWSC 2019

July 30th, the International Wine & Spirit Competition announced the new winners of 2019. Jiangxiaobai scored 16 medals. Products from self-owned distilleries Jiangji and Lvxi, won 3 gold medals, 11 silver medals and 2 bronze medals. IWSC (International Wine & Spirit Competition) was founded in 1969 and is one of the most renowned wine and […]

Our Blue Tour, a Summer’s Tale

The Jiangxiaobai Blue Tour at the end of last month was a 3-country-tour with the aim to deepen networks in 3 key markets. Furthermore, the arrival of the P product series was officially announced, and we promoted the joy of sorghum spirits. Connecting with our customers has always been one of the main drivers behind […]