First Ever Baijiu Judge at the HKIWSC

Meet the first ever VIP Judge for baijiu of the Hong Kong IWSC, JIANGXIAOBAI’s deputy chief engineer Ms. Wu Yi On August 26th, the 2019 Hong Kong International Wine and Spirits Competition (HKIWSC) Judge Week took place in Hong Kong. Vice President of JIANGXIAOBAI’s Small Qu Light-Aroma Technology Department and deputy chief engineer, Ms. Wu […]

ENJOY THE FUTURE FLAVOR-2019 Global Distributor Partner Mid-Year Conference

On August 20-23, JIANGXIAOBAI held the “2019 JIANGXIAOBAI Global Distributor Partner Mid-Year Conference” in Chongqing. Altogether, 33 distributors from 19 countries and regions gathered to learn and explore the establishment and development of overseas markets. In the welcome speech, Zoe Fu, Director of the International Business Center, expressed confidence in the development of overseas markets. […]

Jiangxiaobai Scored 16 Medals at IWSC 2019

July 30th, the International Wine & Spirit Competition announced the new winners of 2019. Jiangxiaobai scored 16 medals. Products from self-owned distilleries Jiangji and Lvxi, won 3 gold medals, 11 silver medals and 2 bronze medals. IWSC (International Wine & Spirit Competition) was founded in 1969 and is one of the most renowned wine and […]

Our Blue Tour, a Summer’s Tale

The Jiangxiaobai Blue Tour at the end of last month was a 3-country-tour with the aim to deepen networks in 3 key markets. Furthermore, the arrival of the P product series was officially announced, and we promoted the joy of sorghum spirits. Connecting with our customers has always been one of the main drivers behind […]

Jiangxiaobai’s Blue Tour Ending Strong in Malaysia

As part of its internationalization strategy, Jiangxiaobai went on a 3-country tour to further develop a global understanding for Chinese baijiu. Fittingly dubbed ‘Blue Tour’, the producer of sorghum spirits went from food & beverage fair to fair, starting the journey in Seoul, South Korea to go all the way to South Africa and eventually […]

Hello, South Africa!

Jiangxiaobai’s Ambition for Africa Shows at Africa’s Big 7 Hello, South Africa! June 23rd-25th, Jiangxiaobai debuted at Africa’s Big 7 in Johannesburg, Africa’s biggest food & beverage fair. As the only Chinese baijiu brand of this year, Jiangxiaobai successfully drew an audience of Africans and Chinese expats. The event marks Jiangxiaobai’s official self-introduction to southern […]

A Sip of Jiangxiaobai in London | 伦敦威士忌品鉴会，江小白绽放中国味道

On the 10th of May, young and energetic Jiangxiaobai made a surprise appearance at the London Whisky Weekender 2019, the London whisky tasting at The Kia Oval, representing the flavor of Chinese baijiu among a global selection of spirits. London Whisky Weekender is an annual whisky tasting event organized by The Whisky Lounge, a team […]

How Tencent and Jiangxiaobai Rejuvenated a Traditional Spirit Category | 白酒年轻化很难吗？看看腾讯和江小白是怎么做的

During dinner time, if you look around the hotpot restaurants on the streets of Chongqing, you will find that on the tables occupied by young people, in addition to Chongqing’s local Weiyi soy milk, there is a small bottle of baijiu. Its packaging is light, and the bottle is printed with inspirational quotes, “The person […]

Just Battle Show Starts into 2019 in Chongqing, Goes to Nanjing After | 江小白JustBattle Show全国街舞巡演重庆站首演落幕 南京站接力

On May 18th, the first stop of the 2019 Jiangxiaobai Just Battle Show National Street Dance Tour was concluded in Chongqing. Famous domestic dancers such as Yang Wenhao (Viho), Kangaroo, Xiaojunjun and Yang Yuting came to the Yangtze River Modern Art Museum in Chongqing to set off a storm of street dance. At Jiangxiaobai’s Just […]

Jiangxiaobai Joins Songkran (Water Festival) in Myanmar | 江小白缅甸泼水节，畅享1：3

On April 15th, at the A380 Bar Square in Mong La, Myanmar, more than 500 tourists, local Chinese, Burmese and Jiangxiaobai participated in the traditional water carnival, full of summer passion and fun water fights. The Songkran Festival (water festival) is a traditional festival of the major ethnic groups in Myanmar and the north of […]